1000heads: Postcard from Cannes (Part 1)
Hello from sunny Cannes!
[yes, I know you all hate me and that the weather in London is terrible BUT!] I come bearing gifts of news, insights, words and pictures!
1000heads are over supporting Nokia as part of their lead sponsorship of the Young Lions Competition* kicking off later today. However, before that all gets under way, I want to explore and share some of the findings from some of yesterday’s talks.
Consider the following notes as a monumental brain dump to be consumed, digested and used as talking points for further conversation –
PHD: Beyond the Horizon
PHD, a global media agency, came under fire earlier this year for their ‘We Are The Future‘ video and I was intrigued to see what kinds of thoughts and theories they wanted to put forward around future technologies.
- ‘Connected TV’ to be a firm fixture (along with 3D) in the homes of the future
- Facial recognition will tailor ads to the person watching TV (I’m not sure)
- Facebook Connect already structures websites around your social graph (eg: Trip Advisor) expect more of this in the future – personalised experiences based upon what you (and your friends’) behaviour and habits
- Wi-Fi areas, already prevalent globally, will be running with wireless power – ‘Wi-Po’ (or Qi) networks – which will provide wireless charging of compatible devices
- ‘Natural UI’, already widely available via Xbox Kinect, will replaces the traditional remote controls for home devices
- “Change will never be this slow again” – Mark Holden, PHD
- “People that are good at social will be the tomorrow’s superstars in business” – MH, PHD (one might argue that this is not a trend for 2016, but rather a trend for 201o, ’11 and ’12)
- “The race is on for brands to become content creators” – MH, PHD (again, not new but still – these races take time to properly get going)
Like I said; just a brain dump. But some starting points for sure. Tomorrow I’ll be back with notes from the Diageo session (who we’ve written about before) and what efforts they’ve been putting into extending their brands globally.
Any thoughts on the above? Dive into the comments below…