June 14, 2011 / by James Whatley">James Whatley / Our thoughts / 4 Comments

Hyper Connected

I’m at the Social Media Influence conference today, taking in talks on a variety of topics such as ‘The Future of Online Listening’, ‘Social Analytics and Customer Insight’ and ‘How to Talk Your Way Out of a Crisis’.

But more on that tomorrow.

What inspires me now is a figure that was just given on stage that:

“By the end of 2010, the average American will own six connected devices. People in the UK will, on average, own 4.5.”

Unfortunately this stat wasn’t attributed to any source so I can’t validate it [I’ll look for the slides tomorrow], however – I thought I’d throw the question out onto Twitter

From my own collection, I count seven. But fifteen minutes (and 30-odd responses later), I’ve managed to pull together an average of 8.7 devices per person.
Which – aside from a few random cases – is quite telling and raises a few points and questions:

  1. My followers tend to be a bit more tech-savvy/heavy (and would therefore own more devices). Fair enough.
  2. If pushed, would the average person know that their internet radio or their TV is ‘connected’?
  3. In this constantly changing, yet ever more connected world we live in – what challenges will this present to the marketeers of tomorrow?

My point is – the internet of things promises a lot. It turns out that your average Joe’s data is going to be contributing a lot to this also – where are the opportunities?

Have a think on that and, while you’re at it, how many connected devices do you own?

 

 

 

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4 comments on “Hyper Connected”

  1. NickD says:

    I said 11, but I forgot about the Wii. And I don’t even have a tablet :/

    [Reply]

  2. Makethedent says:

    I take offence to the term average Joe 🙂

    [Reply]

  3. I keep trying to count them but lose track at about 10

    [Reply]

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