Things that make me smile #1

Probably the first in a series. Maybe.

It’s silly really but the view from my rear window always makes me smile –

Backroom view... 1

Still unclear?

Let me turn the contrast up –

Backroom view... 2

See that?

At night, when the light is on in the study, you can play shadow puppets on the house opposite. If you put your hands flat against your head, you look a little bit like Batman.

Brilliant.

That’s all.

Saying Goodbye to St Maarten

The Caribbean - Sept 16th

Moleskine entry: September 17th, 2009

It’s about 6pm here on the Caribbean island of St Maarten. The Lucozade Challenges are at an end and my epic summer of travel is coming to an end.

At the time of writing, we’re all sat on the tarmac on flight LEAT509 waiting to depart to Antigua. Our plane is old school. It has propellers and as they start up outside my window, I’m reminded of my Mum’s old washing machine. I smile.

Yesterday was amazing. Three days of intense training on the 12metre F1 Americas Cup winning yacht, the Stars & Stripes, all leading up to today: THE RACE.

The winners Jon, Clare, Trevor and Al (joined by me and Sam) along with Captain Morgan, Shaun and Rob. Nine of us against ‘True North IV’, manned by some real experienced yachtsmen. We’re in it to win it and we’re not taking prisoners.

Our track looks like this:

Moleskine Image

Point A (near the top) is the start line and Point B (at the bottom) is the marker which we must sail around to come back again. Before the competition starts, the judge (on a separate boat – not pictured) raises a green flag signalling the start of a six minute countdown. It’s at this point the yachts start racing back and forth in front of the start line, jockeying for the best position and getting up enough speed for when those six minutes are up. 360 seconds later the judge raises a white flag and then the race really gets going.

It’s worth noting that in practice we had our starts nailed; passing the buoys at 6:01 over and over. On race day we did it againy taking the opposition by complete surprise; suddenly they were on the back foot and they knew it. We weren’t messing around.

For three of the seven legs we remained in the lead. Our hearts pounding. Ears out for commands from the Skipper, one eye on the next marker and the other on the competition closing in behind.

Somewhere into the fourth leg (it may have been as early as the third), Rob noticed something; the True North IV was gaining.

Now apparently, before the race today, several agreements were made about how it would be run. The main part of which we’ll come back to later butt the bit that matters most right now is that Rob and the Captain of the True North IV had a gentlemen’s agreement that they wouldn’t use a full skiff.

Well surprise surprise, when we looked up to see the True North IV suddenly gaining speed, there she was with a full skiff –

The Caribbean - Sept 16th

12 metre with just the main sail –

The Caribbean - Sept 16th

12 metre with skiff unfurled – see the difference?

Rob smiled, knowingly.

What they were doing wasn’t strictly against the rules (the judge had no idea about said agreement and therefore wasn’t about to disqualify anyone for using their yacht correctly), but you might have considered it to be a little unsporting. A fact reinforced by the sight of the opposing team placing their hands over their ears as they passed us to yells of “CHEATS! CHEATERS!”

Of course, the only real response was to unfurl our sail to its full extent and play them at their own game. So we did.

Whatever the result, it was nice to know that we pissed them off so much that they felt they had to throw everything that at winning. And win they did. But my God did we make it hard for them and my God was it a close finish…

On the final leg, with the Stars & Stripes still trailing, the True North IV made her final turns into shore to take the wind coming off the land. Like I said, we were trailing so we took a gamble. Being in second place – aka ‘last’ -  means you really do have nothing to lose but everything to gain. In search of stronger winds, we turned the yacht out to sea.

The Caribbean - Sept 16th

It so very nearly paid off. By the time we crossed the finish line the finish line there were literally SECONDS in it. They beat us by HALF A BOAT length. I can’t tell you how exhilarating it felt to come that close to beating this professional and experienced team. Just magnificent.

Their boat was technically faster, apparently on one leg, their buoy was closer than it should’ve been, they had to use a full gib to catch us and they had probably the most experience 12 metre yacht captain in the world….

AND YET we still came that close to beating them. It feels now as it felt then, totally invigorating.

Later at the bar that evening, Rob tells us that today’s race was kind of a big deal for him. The night before he had called a meeting between our crew, the opposing crew and the race judge. They all agreed that the race today would be ‘for real’.
You see they race these boats day in and day out and could’ve quite easily made some decisions (that wouldn’t have been obvious to us), that meant they would’ve handed us the race. Rob, having trained us all week and seen how we respected the skill and the effort that went into it, insisted that this would be the case.

He told the rest of the staff that the race was to be exactly that.
No fudging it for anyone.

“Throw everything you’ve got at us.” he told them “Try and thrash us. If you do, it’ll be their fault. If you don’t, well then.. they’re awesome. Either way, these guys will not appreciate being handed the race and will know if you do…”

Wow. What a guy. I for one am very glad he called it like that because, come the finish line, yes we came second – a very close second in fact. But we earned it.

—- End of Moleskine entry.

It’s with a tinge of sadness that I reach the end of the Caribbean notes like this. Rob, our 12 metre expert and pro, tragically passed away only two short months after we left. I wrote about it at the time and, if you’ve made it this far, it would mean a lot to me if you read ‘For Rob’ as well.

Thanks for reading. The Lucozade journals are at an end now, however the Moleskine itself is not. I’m going to keep writing up my entries as I go as, well, that’s what it’s there for.

Until next time… For Rob.

We've got some packing to do

You may remember that to celebrate our birthday last month we pulled together this rather tasty ‘What is WOM?’ infographic –

You might also remember that we also promised posters to anyone who wanted one too…

Well, they’re here.

If you want one (and are yet to sign up) please go right ahead and leave a comment on this post and we’ll add your name to the list

🙂

St Maarten, Caribbean

The Caribbean - Sept 16th

Molekskine entry: September 16th, 2009

I’ve not written here for a while. Most places we’ve been to this past summer have involved a lot of travelling. From one bed to the next, driving through Africa, riding across Wyoming or simply scaling mountains deep within the Alps. Believe it or not, these kinds of activities gave me a lot of free time to write and keep my journal.

However, for this trip – the fifth and final Lucozade Challenge of 2009 – we’ve been staying on ONE resort the WHOLE time. If I’m not up and at the Mac updating the Lucozade blog, then I’m out completing challenges with the winners. Every second I have here on my own, I’m uploading photos, editing videos etc etc… constantly online. No downtime with no connection, which means no journals in my moleskine

And so it is, we go home tomorrow and I’ve hardly written a thing.

Time flies huh?

On thing I must put down – Today. Has. Been. Epic.

Sneak Preview: New Pixelpipe for Symbian [Update: Now with download link]

Pixelpipe – the multi-platform media/file sharing app – has a new version on the horizon and Brett Butterfield, CEO and Founder, pinged me last night with some exciting news… Not only a special preview version of the app to use on my Nokia C6, but also a 7min HD video of how the app will work on the Nokia N8.

All the juicy details and that video after the jump…

Continue reading “Sneak Preview: New Pixelpipe for Symbian [Update: Now with download link]”

Star Trek

‘things that annoy me in film’

_____________________________________________

This post has been a long time coming. Mostly coming out at parties over a particularly intense bout of drunken geekery, it’s a point that has niggled with me about Star Trek ever since I first saw it that day back in May.

The. Best. Film. I. Have. Ever. Seen.

Thing is, I’m a bit of a film buff. I’ve loved film for as long as I can remember. My Dad taking me to see Superman IV at the cinema when I was kid. Holding hands, walking around in the dark. THAT theme tune. It was amazing. Better yet, it was believable.

Years passed. Burton’s Batman came and went. The older I the more adventurous my taste in film became; I remember one afternoon after college I bought Romper Stomper, Scum, Mean Streets and Taxi Driver (all on VHS – thank you very much Mr Light), in a rather awesome four for £20 bargain.

“You need to lighten up mate.” said the chap behind the counter. I laughed, said it was research for a new project (I was studying performing arts, specialising in directing for that particular term – I was soaking up everything I could get my hands on), he looked at me funny and it was only when walking away did I realise what I’d said.

The Matrix arrived. I remember thinking ‘THIS is the Star Wars of our generation.” Up to this point, in the history of film, no one had ever achieved anything like it. Neo and his acolytes were about to tear up the sci-fi genre and hand it back to Hollywood; “Thanks, we’re done.” But they didn’t. They went and released Matrix: Reloaded. While I’m a big fan of The Animatrix (the nine animated shorts released before the first sequel), the next two parts of the trilogy left me a bit empty. The effects are good, the story isn’t that bad. They just aren’t as good as the original. It happens.

However, Matrix Reloaded sticks out for me for one thing and one thing only. What am I talking about? The first 20 seconds of this…

See it? That bike stunt? Right. Stay with me on this one.

In a world that is governed by rules, how is it that this street bike is able to drive off the top of that truck, from a standing start, land and continue – at top speed – without the truck catching up and crumpling the rider(s) under its wheels?! It’s an impossibility defined by the laws of physics. Yes, the laws of the Matrix can be bent, even broken, but by people. NOT by machines. A bike is as much a bike in the Matrix as it is a bike out on the streets right now. When this happened on screen I snapped back into reality and was suddenly more concerned about my next helping of popcorn than I was about Trinity and her high-speed escape.

Illusion, shattered.

Which brings us back to Star Trek.

In the film (and if you’ve not seen it, you may as well stop reading right now), Spock jettisons Kirk off the Enterprise for insubordination and he finds himself wound up on an ice planet not too dissimilar from Hoth. The landing pod tells him to remain where he is (his escort will arrive shortly), but naturally, being James T. Kirk, he decides to get out and find his own way.

This being Star Trek, of course things don’t run smoothly. Within a few minutes Kirk’s being chased by a snowy-white sabretooth tiger-esque creature [UPDATE: turns out this is a ‘Drakoulias‘] who clearly fancies him for lunch. Kirk runs. The ground rumbles and said feline bear gets picked and hurled into a nearby mountain…  by something much bigger.

This thing –

A bright red, prolapsed rectum-basedHengrauggi‘. The design story behind this particular creature is pretty awesome; the way chief concept designer Neville Page finds inspiration from animals that already live and breathe in our world today is quite extraordinary. Everything from the way the jaws work, the positioning of its joints, all the way through to which way the cameras will be pointing when ‘Big Red’ finally erupts onto our screens.

The work of a truly talented artist.

But there’s just one issue I have with it – Evolution.

In what universe would evolution create such a creature? And I’m not talking about the size of the Hengrauggi or in fact the scarily fast oral appendages that it uses to capture its food (completely unlike anything I’ve ever seen before).

No. I’m talking about the colour of the damn thing.

This is an ICE planet. How would a huge creature such as the above get away with being BRIGHT RED on a planet that seems to spend the majority of its time covered in a blanket of white snow? You can’t be a hard-ass predator if your prey can see you coming from bloody miles away!

Case in point; sharks.

Dark on top, white underneath. Why? They’re predators. One of nature’s oldest and most perfect of killing machines. Swim above and look down, you’ll struggle to see it. Swim underneath and look up? The same. Not being seen (until it’s too late at least), is a defining feature of any decent-sized hunter. Yes the Hengrauggi starts off underground, perhaps burrowed under the surface awaiting its prey in the same vein as a trapdoor spider. Even so, surely then this would create a darker, more naturally-coloured creature. One that blends in with its surroundings, not stick out like a sore thumb.

Sigh.

Look, I know this isn’t a massive point and overall Star Trek was by far and away one of the best (and most successful) films of 2009, but still. If you’re intent on keeping the world and universe that your characters exist in believable, then being mindful of the rules that you’ve created (or those that already exist) will go a long way to keeping it real.

From the IMAX I was transported into the Star Trek universe and there I stayed. Until Delta Vega. From there I was thrown back to my seat with a bump. Damn you Hengrauggi. Damn you to hell.

1000heads: Using insights to engage niche audiences

We like a good case study here at 1000heads and, having wrapped up some work with Sainsbury’s recently, we thought we’d take you one of our latest efforts.

1000heads is built on three core competences; understanding, ideas and relationships. Each one of those areas of expertise has a direct link to the different units within our business and, each one of those supports the other with their own unique work. Montoring to analysis, analysis to insights, insights to activation, etc etc…

You’ll see what we mean shortly 🙂

Onto the case study.

Through understanding (we miss our food!) we formulate ideas (let Sainsbury’s give it back to you!) that ultimately build relationships between people and brands (positive word of mouth + recommendation = sales).

If you’ve read this far, why not leave a comment? 🙂

1000heads in my Moleskine

The Caribbean - Sep 13th

Molekskine entry: September 12th, 2009

Second entry today. We’ve arrived in St Maarten and I am happy. The reason?  Yesterday I verbally accepted a role at 1000heads.

This is pretty big.

You see I left SpinVox with the full intention of going freelance for a while. Maybe start my own business etc… And so when I initially approached Mike Davison (MD @ 1000heads), it was about how I could help them out on a one, maybe two day a week basis.

However, upon meeting him – for the first time I might add – I knew it could lead to good things.

My decision making process is often quite intense and I never, ever do anything unless I am 100% certain it is the right thing to do. Yes, I take risks. Everyone does. But they are calculated ones and every possible outcome is noted and accounted for. Suddenly I remember I was chess champion at school. Makes sense.

I digress.

I met Mike after the Wyoming leg of the Lucozade Energy Challenges but before the Alps (challenges two and three respectively). In the time between those trips I had planned to try and work exactly what it was that I wanted to do. This of course didn’t happen and if anything my choices were muddied yet again. I blamed Mike for this. Entirely.

I thought. I worked for a bit and then I thought some more. All the while trying to work out where I should go next.

I met with Mike again.

As before, he and I spent most of the time talking about our mutual visions and beliefs on branding, community, word of mouth and crucially our respective futures. I told him I was still trying to work things out and also that he had made things much harder.

Mike was great. “Go. Enjoy the Alps.” he said. “Speak on your return.”

I went. I came back. I knew.

1000heads was the way ahead.