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	<title>Comments on: We surf the Internet. We swim in magazines.</title>
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	<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/</link>
	<description>this is my happy place</description>
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		<title>By: 5 things on Friday #10 &#124; whatleydude</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-195464</link>
		<dc:creator>5 things on Friday #10 &#124; whatleydude</dc:creator>
		<pubDate>Sun, 11 Mar 2012 21:36:43 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-195464</guid>
		<description>[...] is escaping us all. How does one fight to retain this disappearing pleasure? Read more books, more magazines&#8230; seek out the unknown and be endlessly [...]</description>
		<content:encoded><![CDATA[<p>[...] is escaping us all. How does one fight to retain this disappearing pleasure? Read more books, more magazines&#8230; seek out the unknown and be endlessly [...]</p>
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		<title>By: Learn &#124; whatleydude</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-132229</link>
		<dc:creator>Learn &#124; whatleydude</dc:creator>
		<pubDate>Wed, 07 Sep 2011 16:35:39 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-132229</guid>
		<description>[...] me to explain: last year, I wrote about how the iPad did not mean the death toll for the publishing industry &#8211; and I stand by that. But, recently, I happened to come by an issue of The Economist&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] me to explain: last year, I wrote about how the iPad did not mean the death toll for the publishing industry &#8211; and I stand by that. But, recently, I happened to come by an issue of The Economist&#8217;s [...]</p>
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		<title>By: nik butler</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-98032</link>
		<dc:creator>nik butler</dc:creator>
		<pubDate>Mon, 13 Jun 2011 15:48:13 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-98032</guid>
		<description>On August 1st 1981 MTV launched with &quot;Video Killed the Radio Star&quot; by The Buggles . In 2009 Supernews was publishing a animated skit about the Death of MTV ( http://current.com/shows/supernews/89904538_mtv-down.htm ) It came it distrupted and it moved on and people spawned their own and it died a death. There was years of disruption and people bemoaned the death of Radio and now we see Podcasts and Audio thrives, spawns and recycles continuously. Things done die they are renewed and recycled and revived when the platform that best supports their promotion is reborn anew in technology. 


Incidentally when the printing press ensured that creating and sharing books was a simple task many people suggested that books would mark the end of effective education.</description>
		<content:encoded><![CDATA[<p>On August 1st 1981 MTV launched with &#8220;Video Killed the Radio Star&#8221; by The Buggles . In 2009 Supernews was publishing a animated skit about the Death of MTV ( <a href="http://current.com/shows/supernews/89904538_mtv-down.htm" rel="nofollow">http://current.com/shows/supernews/89904538_mtv-down.htm</a> ) It came it distrupted and it moved on and people spawned their own and it died a death. There was years of disruption and people bemoaned the death of Radio and now we see Podcasts and Audio thrives, spawns and recycles continuously. Things done die they are renewed and recycled and revived when the platform that best supports their promotion is reborn anew in technology. </p>
<p>Incidentally when the printing press ensured that creating and sharing books was a simple task many people suggested that books would mark the end of effective education.</p>
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		<title>By: The Purchasing Journey: Split Second &#124; whatleydude</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-18842</link>
		<dc:creator>The Purchasing Journey: Split Second &#124; whatleydude</dc:creator>
		<pubDate>Mon, 12 Jul 2010 20:29:51 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-18842</guid>
		<description>[...] It started with a tweet, then a trailer, then trusted referrals, a demo of the game and finally an official games review (in print no less). [...]</description>
		<content:encoded><![CDATA[<p>[...] It started with a tweet, then a trailer, then trusted referrals, a demo of the game and finally an official games review (in print no less). [...]</p>
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		<title>By: Some thoughts on M-Publishing &#124; The Really Mobile Project</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-16805</link>
		<dc:creator>Some thoughts on M-Publishing &#124; The Really Mobile Project</dc:creator>
		<pubDate>Tue, 01 Jun 2010 16:50:39 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-16805</guid>
		<description>[...] already know my opinions on the the iPad being &#8216;the death knell of traditional print&#8217; (it&#8217;s a load of balls). But I thought I&#8217;d lend some thoughts to the under-lying theme to today&#8217;s event; [...]</description>
		<content:encoded><![CDATA[<p>[...] already know my opinions on the the iPad being &#8216;the death knell of traditional print&#8217; (it&#8217;s a load of balls). But I thought I&#8217;d lend some thoughts to the under-lying theme to today&#8217;s event; [...]</p>
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		<title>By: Mike Maddaloni - @thehotiron</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-16653</link>
		<dc:creator>Mike Maddaloni - @thehotiron</dc:creator>
		<pubDate>Thu, 27 May 2010 17:10:59 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-16653</guid>
		<description>Computers have always sold themselves as making our lives easier.  Yea, tell my back when I am lugging my notebook and the cables and supplies I need for it which weigh 3 times as much!

Those who say something is dead have a heavy investment in the thing they are saying is the killer.  When I first read this post, it was on my E72, which I turned off and picked up the paper-bound book I was reading.  We will always have a mixed-media world.

mp/m</description>
		<content:encoded><![CDATA[<p>Computers have always sold themselves as making our lives easier.  Yea, tell my back when I am lugging my notebook and the cables and supplies I need for it which weigh 3 times as much!</p>
<p>Those who say something is dead have a heavy investment in the thing they are saying is the killer.  When I first read this post, it was on my E72, which I turned off and picked up the paper-bound book I was reading.  We will always have a mixed-media world.</p>
<p>mp/m</p>
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		<title>By: Mike Rowe</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-16607</link>
		<dc:creator>Mike Rowe</dc:creator>
		<pubDate>Wed, 26 May 2010 06:59:21 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-16607</guid>
		<description>Great article James but not sure I agree with you, for three reasons:

Firstly, the immediate involvement and interaction that publishing on the iPad allows. Had you written this in a magazine I almost certainly wouldn&#039;t have responded.

Secondly, the opportunity digital publishing allows for magazines to be living and morphing entities rather static and rigid once a month publications.

And thirdly, and most importantly, the economic and environmental argument. On a long term basis it makes no sense for forests to be felled, huge printing presses to be grinding away, and juggernauts to be thundering up and down motorways, when instead the publisher presses the &#039;send&#039; button.

Would I prefer to have my magazine in paper format, absolutely; but I don&#039;t think I will have the choice. Magazines will be washed up on the shore by the tide of progress. 

Technology doesn&#039;t necessarily make things better but when it makes things faster and cheaper, it generally wins.</description>
		<content:encoded><![CDATA[<p>Great article James but not sure I agree with you, for three reasons:</p>
<p>Firstly, the immediate involvement and interaction that publishing on the iPad allows. Had you written this in a magazine I almost certainly wouldn&#8217;t have responded.</p>
<p>Secondly, the opportunity digital publishing allows for magazines to be living and morphing entities rather static and rigid once a month publications.</p>
<p>And thirdly, and most importantly, the economic and environmental argument. On a long term basis it makes no sense for forests to be felled, huge printing presses to be grinding away, and juggernauts to be thundering up and down motorways, when instead the publisher presses the &#8216;send&#8217; button.</p>
<p>Would I prefer to have my magazine in paper format, absolutely; but I don&#8217;t think I will have the choice. Magazines will be washed up on the shore by the tide of progress. </p>
<p>Technology doesn&#8217;t necessarily make things better but when it makes things faster and cheaper, it generally wins.</p>
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		<title>By: Additional iPad Reflections, the Beginning of Web as Appliance &#171; AntoineRJWright.com &#8211; Temp V.1</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-16588</link>
		<dc:creator>Additional iPad Reflections, the Beginning of Web as Appliance &#171; AntoineRJWright.com &#8211; Temp V.1</dc:creator>
		<pubDate>Tue, 25 May 2010 18:53:23 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-16588</guid>
		<description>[...] J. Whately put it nicely today, the iPad won&#8217;t replace paper, won&#8217;t cause a seismic shift in [...]</description>
		<content:encoded><![CDATA[<p>[...] J. Whately put it nicely today, the iPad won&#8217;t replace paper, won&#8217;t cause a seismic shift in [...]</p>
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	<item>
		<title>By: lemondrizzle</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-16569</link>
		<dc:creator>lemondrizzle</dc:creator>
		<pubDate>Tue, 25 May 2010 11:41:02 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-16569</guid>
		<description>Magazines do not equal the whole of print. Newspapers are clearly struggling because of the net. Glossy magazines aren&#039;t (AFAIK). They&#039;re two different things and two different arguments.

The extract is a nice piece of copywriting but it doesn&#039;t prove anything. CDs killed vinyl as a mass-market medium. Downloads are doing the same to CDs. New technologies DO often spell the end of old technologies.</description>
		<content:encoded><![CDATA[<p>Magazines do not equal the whole of print. Newspapers are clearly struggling because of the net. Glossy magazines aren&#8217;t (AFAIK). They&#8217;re two different things and two different arguments.</p>
<p>The extract is a nice piece of copywriting but it doesn&#8217;t prove anything. CDs killed vinyl as a mass-market medium. Downloads are doing the same to CDs. New technologies DO often spell the end of old technologies.</p>
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		<title>By: Terence Eden</title>
		<link>http://whatleydude.com/2010/05/we-surf-the-internet-we-swim-in-magazines/comment-page-1/#comment-16568</link>
		<dc:creator>Terence Eden</dc:creator>
		<pubDate>Tue, 25 May 2010 11:06:08 +0000</pubDate>
		<guid isPermaLink="false">http://whatleydude.com/?p=1713#comment-16568</guid>
		<description>iPad won&#039;t kill magazines.  Magazines are committing suicide.  Every magazine is just page after page of adverts.  Seriously, I picked up a fashion magazine (which someone had paid a fiver for) and waded through a dozen pages of adverts before I came to the first article.  That article may as well have been an advert - it was just promoting some bit of tat.

If you like looking at glossy pictures trying to sell you something in a content free environment - you&#039;ll probably &quot;get&quot; the iPad.  For the rest of us, it&#039;s just a laptop with a slightly worse form factor for lying on the couch.

Why worse?  You have to hold it.  My laptop screen is perpendicular to its base and stands by itself.  The only thing the iPad has going for it is a big screen.

For books, I&#039;ve moved to eInk.  Smaller than a paperback, lighter and I can carry my entire library with me.  Black and white has done ok for books for the last few centuries, I see no reason for that to change.

I&#039;m obviously a very grumpy old fogey...</description>
		<content:encoded><![CDATA[<p>iPad won&#8217;t kill magazines.  Magazines are committing suicide.  Every magazine is just page after page of adverts.  Seriously, I picked up a fashion magazine (which someone had paid a fiver for) and waded through a dozen pages of adverts before I came to the first article.  That article may as well have been an advert &#8211; it was just promoting some bit of tat.</p>
<p>If you like looking at glossy pictures trying to sell you something in a content free environment &#8211; you&#8217;ll probably &#8220;get&#8221; the iPad.  For the rest of us, it&#8217;s just a laptop with a slightly worse form factor for lying on the couch.</p>
<p>Why worse?  You have to hold it.  My laptop screen is perpendicular to its base and stands by itself.  The only thing the iPad has going for it is a big screen.</p>
<p>For books, I&#8217;ve moved to eInk.  Smaller than a paperback, lighter and I can carry my entire library with me.  Black and white has done ok for books for the last few centuries, I see no reason for that to change.</p>
<p>I&#8217;m obviously a very grumpy old fogey&#8230;</p>
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