We surf the Internet. We swim in magazines.
I repeat, the iPad will not be the death of print.
Technology is a wonderful, wonderful thing. But people always seem to forget the practicalities. The feel of a good book in your hands, the smell of a fresh off-the-shelf comic book, the joy of being able to pass on that knowledge-imbibed article to the next suitably eager set of hands.
I think it was Russell Buckley, now a VP at Admob, who quite rightly pointed out that although mobile vouchers were indeed ‘the future’, nothing could prevent the person behind the till forgetting their glasses that day. The iPad overheats, it reflects poorly in bright light and it, just like every other new piece of media technology of recent years, is just another medium.
The iPad will no more spell the end of print than any previous generation of technology. Radios, TVs, PCs, CD-ROMs and the internet were all at one time set to hasten the demise of print.
The iPad is simply another device in the ongoing narrative of an industry reeling from the shift towards advertising online, the internet as a low cost real time distribution platform, and competition for consumer attention from screen based media.
For the record, I quite like my iPad. But the death knell for all paper-based ocular consumption it is not.