March 2, 2010 / by James Whatley">James Whatley / The Music, Video / 10 Comments

Stop what you’re doing right now…

…and watch this.

I don’t usually just post videos (not unless there’s a bloody good reason at least), but this video from OK GO is fantastic.

Yes, it’s totally inspired by that Honda advert, however – true to the ‘take-it-and-make-it-better’ generation we all live in – the guys really do build on what’s gone before to make this an utter delight to watch.


Thanks to Matt Singley for the heads-up.

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10 comments on “Stop what you’re doing right now…”

  1. Ms. Jen says:

    It is a fun video and I like the time flip at the end as well.


  2. Rupert says:

    Holy shitsticks! This doesn’t *build* on the Honda ad, it drops two F16 loads of napalm on it. Thanks for posting it.


  3. That is awesome – wish the chaos of my life was choreographed to music that well.


  4. Terence Eden says:

    Important to note that the Honda “Cog” advert is a rip off –


  5. whatleydude says:

    @MsJen I lol’d at least three times and I’m still grinning.

    @Rupert You’re welcome.

    @Stewart The paint at the end is a winner.

    @Terence You can’t say that and *not* link to what you mean!


  6. Ciaran says:

    Hmmm. Not sure. I know that Berocca ripped off their running machine video ( but why do this one?

    Especially when it’s already been done so well already. Twice. & (I know the Pot Noodle one’s a Guinness spoof but there’s more than a bit of Honda in it too)


  7. Matt Singley says:

    I watched it 5 times this morning. Don’t tell my employer.


  8. Sylwia Presley says:

    Really good one! Thx for posting!


  9. Tom says:

    OK, where’s the cut? And the splice?

    Also, 3M views in 3 days? Holy Guacamole.

    And another thing…lovely tune.

    Maximum awesome points for bringing this to my attention.


  10. I saw this vid on MTV but it was a poor quality vid but anyhow the song is great.


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