whatleydude

This might turn into a semi-regular feature.
Hence the number. We’ll see.

On with the post.

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These adverts – from UK-based electronics retailer, Dixons – have been springing up all around London lately. Take a look:

Read all that? Good. Right then.

Is it just me or is there a MASSIVE opportunity here for a competitor to come along and have some fun with this?

Alright the ads are actually quite well done. Providing a playful spin on the words ‘the last place you want to go’ as well as taking a cheeky swipe at some of the more… stuffier… of London’s largest department stores, these billboards do raise a smile.

But still. If I was a keen-eyed ad man I might be tempted, with the right client, of course (someone like ebay maybe?) to go away, knock up some good-sized stickers and then in one night, do one big hit on them all.

Guerrilla style.

You see what I mean? Bam.

So come on, someone just do it already!

And that was going to be it from me but, when I researched the ads some more it turned out that not everyone is a fan of this new campaign.

Nigel Paine writes:

“Then there are the nasty Dixons Ads on the tube at the moment. They tell you to spend your time learning about your product from well-trained (threfore ponsy) shop assistants in well-known stores like Harrods, Peter Jones and John Lewis and then buy at Dixons on line. Why do I not find this amusing?

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Firstly because of the snobbery, and secondly that Dixon’s shop assistants are the diametric opposite of knowledgable and helpful, and a terrible glimpse at what shopping might become if Dixons had its way. Thirdly the idea of checking out the store first and talking about what you want, and then checking out online vendors to get the best price happens all the time.

.

Better not bite the hand that feeds you!”

He makes a good point.

The value of the online shopping market is growing year on year while that of the high street is steadily declining. And while you have to applaud Dixons for attempting to drive traffic to their online store, I for one can’t help thinking that there is a slight danger of them shooting themselves in the foot:

Time will tell.  After all, similar things have happened before.

Thanks for reading.

Moleskine entry: July 22nd, 2009

5am start.

Not because we have to be up anytime in particular…
…it’s just so beautiful up here at Sunrise.

Breakfast can’t go quick enough.

Today I am so eager to get back in the saddle again. I have to tell you, the first time I ever encountered a horse I had the most horrific allergic reaction, I was nearly sick. My eyes blew up, my breathing suffered, I was itching and scratching all over… It was horrible.

So to say I was apprehensive about this particular challenge might be somewhat of an understatement. But today? Up here at the Snowshoe Lodge, some 9000ft up in the Big Hornhorn mountains, I could not be more excited about seeing my horse again.

Marlena, the equine in question, is and I quote: “A real bitch”.

She bites, she doesn’t do as she’s told and if you don’t show her who’s boss, she’ll throw you around like there’s no tomorrow. Heh. We’re having fun, put it that way.

I digress.

Today we’re herding cattle properly. 220 of them. Younglings.
They’re fast and they don’t like horses much.

Our guide, Stewart yells: “Let’s move out!”

And I smile…

Additional notes, thoughts and sketches: July 23rd – 24th

Notes – July 23rd

- I saw a Moose today!
- Stone horses, swimming in water
- Shell Lake. 10,000ft up in the mountains and simply breathtaking
- Rocks, like old people

Notes – July 24th

- White Creek Canyon
- Black Mountains
- Rattlesnakes
- Trapper Canyon
- Devil’s Leap

We’re heading home tomorrow… it’s been a good trip.

A post about Google Wave.

Back at the turn of the year, Peter Kim launched his ‘social media predictions for 2009‘. The paper, downloadable in PDF format, featured forward thinking insights from such social web luminaries as Jason Falls, Charlene Li and one of my favourite players in this space, Chris Brogan.

The predictions themselves make for interesting reading and I would (even now), recommend going back and taking a look if you have the opportunity. To cut to the chase though, it was the thoughts from Mr Brogan that stood out the most for me, mainly around his notion of the ‘velvet-rope social network’.

“I believe we’ll have more focused velvet-rope social networks in 2009 where the tools and the goals match verticals instead of the general commons of Facebook.”

Nicely put. At the time I remember agreeing with the idea, but I wasn’t entirely sure about the execution. Chris himself has returned to the subject a number of times on his own blog (often with examples). However, the reason this particular thought came back to me recently was in large part, thanks to Google Wave.

Google Wave is currently in private beta and the invites only started pouring out into the web just under a fortnight ago. With them came the promise of a new dawn in co-working, a new way of true collaboration on a global scale…  A brand new vision of the future.

Except that so far, based on at least 99% of my own experiences at least, no one has found any real use for it.

Well that is until I realised exactly what it is.

Ready?

Google Wave is, to my mind at least, one of Brogan’s new velvet roped social networks.

You open your Wave (this is your network) and invite in whoever you like to join you (as long as they are on Wave). This is, of course absolutely by invitation only. One inside you can chat, share and exchange.. basically do anything you would do normally just within the comfort of the Wave.

As Brogan said: “…the tools and the goals match verticals…”

But there’s more.

The answer? They’re both velvet-rope social networks. Why? Allow me to explain.

Not soon after I started thinking about Google Wave, I realised that another service from the big G shares the same commonalities as the velvet-rope social network: Google Reader.

Google Reader is not too dissimilar. The sharing functionality ‘baked in’ to the UI of the RSS service allows me to one-click push the stories that I’m reading out to my buddies on Google Talk (Google’s Instant Messenger service, aka ‘GTalk’). These stories then appear in my contact’s own Greader – sometimes with an added note from me – and that, is my choice.

I like sharing. I also like, occasionally picking and choosing with whom I share.

Is this the way forward?

Maybe. The point is, Google Reader is cool. I like it. I like sharing stories with my friends and I like them sharing with me. It’s closed (to a point) and I know who I’m sharing with.

Google Wave, while being no replacement for email or IM, is actually really quite useful for actually doing some work. Of the 36 ‘waves’ I have going on at the moment; one is for a specific project, a handful of massive group chats – the IM equivalent of an MMORPG (eesh), – and the rest are along the lines of ‘Is this thing on?’, ‘testing’ and my own favourite, ‘is this actually the future?’

It’s closed, for now. If you have an invite, find the people you want to work with and start a new collaborative project.

Treat it right, and you’ll yield results.
Don’t, and you’ll never see the benefit.

Thanks for stopping by.
-

Additional reading: “What problems does Google Wave solve?” (via Renate Nyborg)

This isn’t a rant about how much I despise prose and rhyme in all its forms, no, no. Of poetry, I am a fan.

Something else I am a fan of is bloody good theatre and bloody good theatre is something that I saw last night.

Bloody Poetry – a play written by Howard Brenton and currently showing at the White Bear Theatre in Kennington – is not a play I’m familiar with, however I must say that it was thoroughly enjoyable. Good theatre is often difficult to seek out in London. Often you find yourself paying way over the odds to watch a cast that would be lucky to get a walk-on part on Hollyoaks (the West End production of Lord of the Rings for instance). However, with Bloody Poetry, I was fortunate to be entertained by not only a bloody good script, but also a fantastic troupe of bloody good actors.

The piece itself tells the tale of two great poets of our time – Shelley and Byron – and how they first met on the shores of Lake Geneva, then of the subsequent summer of love that followed…

I’ll admit I originally only went along to support my dear friend and old acting partner, Alex Barclay. He’s a damn fine actor and appears in the play as Doctor Polidori, biographer to Lord Byron. I haven’t seen Al in a few months, so I saw last night as a chance to catch up and say hi etc…

But I’m not writing this post for him (sorry Al – I love you really).

I’m putting this post together because the play really is that good. I came out beaming. Byron is perfectly pitched as the horny, swashbuckling cad he no doubt was back in his day. Providing some humorous asides throughout the performance, just think of Rik Mayall’s Lord Flashheart, add in some poetic pathos and you’re there. Ellie Turner – cast as soon-to-be author of Frankenstein, Mary Shelley – brings a fantastic realism and stoic worldly-ness to a woman who no doubt would have felt almost on the outskirts of the strange quartet that forms around her. Wise beyond her years, her talent is plain to see and was played perfectly. It feels rude to neglect the rest of the cast (who were all excellent) but I fear I am rambling so will leave you with a piece of blurb from the website and booking details too.

If you’re in London and you fancy something different one night this October, go and see Bloody Poetry, you won’t be disappointed.

“Percy Bysshe Shelley, radical nonconformist, poet, essayist, and committed vegetarian, fled England in 1816 with Mary Shelley and her step-sister Claire Clairmont.

Faced with unrest at home and Revolution abroad, England in 1816 had become a repressive surveillance state; exile was both a choice and a necessity for a poet who advocated for social justice, practised free love and opposed inherited power in any form.

On 25th May 1816, the Shelleys met Lord Byron on the shore of Lake Geneva. Together with Byron’s physician, Dr Polidori, the group spent the summer together, during which Mary began writing ‘Frankenstein’ and Byron and Shelley deepened their friendship. ‘Bloody Poetry’ explores the personal and political passions which drove these young writers and the obstacles they faced. It celebrates their daring while revealing their humanity. As a qualified idealist, Shelley still dares us to dream:

“The great instrument of moral good is the imagination. We must not let it become diseased…We might be all we dream of, happy, high, majestical. Where is the love, beauty and truth we seek, but in our mind? Poets are the legislators of mankind!””

The play runs Tuesday – Sunday until the end of this month. Tickets are £12.00 (£10.00 concessions) and are available from the White Bear Box Office website.

Enjoy!

The summer is over and – at long last – so are my travels. My work with Lucozade is at an end and this time last week, I finished up my stint with Oxfam as well.

As the title suggests, it is indeed, time for a new adventure.

Today I’m doing just that by joining 1000heads as Director of Engagement Strategy.

I’ve been aware of and worked alongside many different people from 1000heads (aka ‘the word of mouth people’) over the past four years, and they’ve always impressed me with their ideas, professionalism and more than anything else, their ethics. We’ve often shared stories about our respective projects & conversation ideals and very recently I had the opportunity to talk to them much more openly about my long term plans and ambitions.

It was the synergy that came from these meetings that made me realise that working with 1000heads was clearly the next logical step in my career. When it transpired that they felt the same way, everything just fell into place…

Even if you don’t know of 1000heads, you might not be surprised to hear that they are word of mouth (WOM) specialists. The company works with a range of clients from various industries to understand and engage with their consumers, from Nokia and 3Mobile to Canon, STA Travel, Sky and the BBC.

I am absolutely over the moon about joining the ‘heads and can’t wait to sink my teeth into the work ahead. I’ve already been into the office to meet some of the team and I’m going to spend this coming week getting up to speed with the accounts, campaigns and overall strategies I’ll be working on in the coming months.

After an eventful summer (where I really feel like I’ve been getting my hands dirty again), this move makes complete sense to me and well, I look forward to telling you all about the new adventures, as they happen.

Said in the only way I know how:

Bring it on.

Moleskine entry: July 18th, 2009

I’m sat at the back of Virgin Atlantic flight VS039 en route to Chicago. I’ve never been to the windy city before, for all intents and purposes it looks like I’m not going to see much of it either.
We’re just passing through…

Our final destination today, July 18th 2009, is Billings Airport, Montana. From there we are to be transferred to The Hideout ranch some four hours drive outside of the airport, over the state line into Wyoming.

All this travel is for challenge two of Lucozade’s Summer of Energy Challenges and time we’re Cattle Ranching.

Last week we were sand-boarding in Namibia which, it has to be said, was simply breathtaking. There are hundreds of photos to look at and just a few videos too. As you may know, I have a very, very hectic Summer lined up ahead of me and to say that I’m clocking up ‘a few air miles’ might be somewhat of an understatement.

Strange. I have a note here, it says:

‘Experiment with adjusted images’.

I think I know what I mean. I’ll have a play with that that later…

Moving on…

Through a rather strange set of circumstances, I find myself not sat next to my traveling partner in crime, Sam. But in face next to a young student going by the name of Grant Rostad. He spots my N97 and asks after a play. I offer it up gladly, and also go onto explain how, in my opinion, the N86 (which I’m also carrying) is the far superior device.

“Oh no!” he says “I’m all about having a qwerty keypad, and a touch screen. Those things make a phone for me. “

Americans are such strange creatures.

We talk more and eventually at the very last minute, we grab said N97 and throw a quick podcast together for The Really Mobile Project.

It’s all a bit incidental and a bit geeky too, but I kind of like it.

Later that day, on a different page…

Chicago came and went.

We board the 1547 United Airlines flight to Billings, Montana.
THEN a 3hr drive into Wyoming.
Headed for a place known as ‘The Hideout‘ at the foot of the Big Horn Mountains.

No.
Really.

Q: “You ever been on a horse before?”
…

…
A: “Um… I’ve seen one, does that count?”

This is going to be fun

The clouds are different here…

…stretching lazily across the acres of sky…

…I could take photos of clouds all day.

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