Plans for the Summer
About a month ago I entered into the running to be Lucozade’s Social Media Reporter this Summer, covering each of their ‘Energy Challenges’ as they happen across the globe. Phase one was an initial email pitch that answered the question ‘why should we pick you?’
I threw some words together, detailing some of my social media credentials – or ‘whuffie‘ as my dear friend Vero calls it – and was soon after awarded a place in the next round.
Phase two stepped it up a bit. This time we had to create a ‘multimedia diary’ based around reporting on a physical activity.
The requirements were as follows:
- One two minute video
- Footage of the physical activity
- Interview with the person undertaking the activity
- Piece to camera introducing your diary
- A written blog of no more than 150 – 200 words
- 10 photographs
With that I went off and spent the afternoon at a secret location with my good friend and neighbour, Richard Mills. I think you all know how that turned out.
“James Whatley meets: Richard Mills” got me through into the third and final round; a sit down face to face with the Lucozade team. Two hours later my phone rang.
“Hi James, we’d really like it if you could be the Lucozade Energy Challenge Social Media Reporter…”
That was two weeks ago.
My feet haven’t really touched the ground since.
The Lucozade Challenge is one big competition. You can enter right now. Each week winning a place to on one of the challenges for you and three of your mates.
There are five challenges in total and they are as follows:
- Sandboarding in Namibia
- Cattle ranching in Wyoming
- White water rafting in Zambia
- Yacht racing in the Caribbean
- Glacier climbing in the Alps
Over the Summer, I’ll be blogging, tweeting and filming every single one of them… and I cannot wait! 
Thing is, I leave for Namibia on Saturday.
Best pack really…
Tags: competition, extreme, Lucozade, lucozade energy challenge, sandboarding, travel
June 29th, 2009 at 16:51
Nice job James, they’re lucky to have you. Good luck.
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June 29th, 2009 at 16:56
Whoa! that’s great! Congratulations. So stoked for you. Wish I’d be in Wyoming to meet up with you.
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June 29th, 2009 at 16:58
Great work, have an awesome time. Enjoy….
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June 29th, 2009 at 16:59
You jammy git.
congratulations, have fun.
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June 29th, 2009 at 17:09
Congratulations James, will you also produce your mobile content as well?
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whatleydude Reply:
June 29th, 2009 at 17:16
I’m going to try and do as much as possible in as many places as possible.
So in a word, Yes!
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June 29th, 2009 at 17:48
brilliant stuff dude! absolutely amazing, very good choice by Lucozade as well! they must be drinking some of their own stuff, definitely be following your content closely
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June 29th, 2009 at 18:08
That’s awesome James! U r so the man for the job!
Looking forward to following the events.
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June 29th, 2009 at 20:37
You’re the luckiest guy I have ever met…
Geez… congrats
This is reaaaally awesome.
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June 30th, 2009 at 09:22
Wow, wow and wow. Congratulations you lucky bugger.
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June 30th, 2009 at 09:33
Congratulations James – looks like an ACE summer lies ahead. Enjoy every minute.
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June 30th, 2009 at 10:23
[...] You can also read about James’s experience and see what he had to do to get picked. [...]
June 30th, 2009 at 11:19
That’s insane – congrats James
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June 30th, 2009 at 14:02
Perhaps next year, when OZ has the best job in the world again, you can enter in that?
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July 1st, 2009 at 07:19
[...] You can also read about James’s experience and see what he had to do to get picked. [...]
July 15th, 2009 at 22:22
[...] you read my personal blog or if you heard the recent All About Symbian podcast, you might know that this Summer is going to [...]
July 23rd, 2009 at 14:31
I hate you, I hate you, I hate you…
Lucozade should’ve added pub crawling with GypsyBandito to the challenge, though. That’s where we separate the men from boys.
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October 15th, 2009 at 10:14
[...] James Whatley @whatleydude left his role as Head of Digital, Social Media for SpinVox at the end of August and has taken up a position as Director of Engagement Strategy at WOM Agency, 1000heads. [...]
October 16th, 2009 at 04:57
[...] James Whatley @whatleydude left his role as Head of Digital, Social Media for SpinVox at the end of August and has taken up a position as Director of Engagement Strategy at WOM Agency, 1000heads. [...]
October 16th, 2009 at 13:40
[...] James Whatley @whatleydude left his role as Head of Digital, Social Media for SpinVox at the end of August and has taken up a position as Director of Engagement Strategy at WOM Agency, 1000heads. [...]
March 29th, 2010 at 16:30
[...] you probably know, I threw myself into that project and well, the rest is history. It’s funny, the very day that SV and I agreed on the terms and conditions of my new job [...]
August 30th, 2010 at 16:32
[...] about 6pm here on the Caribbean island of St Maarten. The Lucozade Challenges are at an end and my epic summer of travel is coming to an [...]
October 4th, 2012 at 10:15
[...] I was first introduced to Scott way back when I was just about to embark upon my Lucozade Energy Challenges… [...]