June 29, 2009 / by James Whatley">James Whatley / Holidays, Lucozade, Social Media, Travelling, Working / 23 Comments

Plans for the Summer

About a month ago I entered into the running to be Lucozade’s Social Media Reporter this Summer, covering each of their ‘Energy Challenges’ as they happen across the globe. Phase one was an initial email pitch that answered the question ‘why should we pick you?’

I threw some words together, detailing some of my social media credentials – or ‘whuffie‘ as my dear friend Vero calls it – and was soon after awarded a place in the next round.

Phase two stepped it up a bit. This time we had to create a ‘multimedia diary’ based around reporting on a physical activity.
The requirements were as follows:

  • One two minute video
  • Footage of the physical activity
  • Interview with the person undertaking the activity
  • Piece to camera introducing your diary
  • A written blog of no more than 150 – 200 words
  • 10 photographs

With that I went off and spent the afternoon at a secret location with my good friend and neighbour, Richard Mills. I think you all know how that turned out.


James Whatley meets: Richard Mills” got me through into the third and final round; a sit down face to face with the Lucozade team. Two hours later my phone rang.

“Hi James, we’d really like it if you could be the Lucozade Energy Challenge Social Media Reporter…”

That was two weeks ago.

My feet haven’t really touched the ground since.

The Lucozade Challenge is one big competition. You can enter right now. Each week winning a place to on one of the challenges for you and three of your mates.
There are five challenges in total and they are as follows:

  1. Sandboarding in Namibia
  2. Cattle ranching in Wyoming
  3. White water rafting in Zambia
  4. Yacht racing in the Caribbean
  5. Glacier climbing in the Alps

Over the Summer, I’ll be blogging, tweeting and filming every single one of them… and I cannot wait!  😀

Thing is, I leave for Namibia on Saturday.

Best pack really…

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23 comments on “Plans for the Summer”

  1. Rob Toole says:

    Nice job James, they’re lucky to have you. Good luck.


  2. Jason Harris says:

    Whoa! that’s great! Congratulations. So stoked for you. Wish I’d be in Wyoming to meet up with you.


  3. Ed Cave says:

    Great work, have an awesome time. Enjoy….


  4. J says:

    You jammy git.

    congratulations, have fun.


  5. Ged Carroll says:

    Congratulations James, will you also produce your mobile content as well?


    whatleydude Reply:

    I’m going to try and do as much as possible in as many places as possible.

    So in a word, Yes! 😀


  6. Richard says:

    brilliant stuff dude! absolutely amazing, very good choice by Lucozade as well! they must be drinking some of their own stuff, definitely be following your content closely 😀


  7. Neil Bird says:

    That’s awesome James! U r so the man for the job!

    Looking forward to following the events.


  8. Karla says:

    You’re the luckiest guy I have ever met…

    Geez… congrats 🙂 This is reaaaally awesome.


  9. katie moffat says:

    Wow, wow and wow. Congratulations you lucky bugger.


  10. Congratulations James – looks like an ACE summer lies ahead. Enjoy every minute.


  11. Jordan says:

    That’s insane – congrats James


  12. Simon says:

    Perhaps next year, when OZ has the best job in the world again, you can enter in that?


  13. CT Moore says:

    I hate you, I hate you, I hate you…

    Lucozade should’ve added pub crawling with GypsyBandito to the challenge, though. That’s where we separate the men from boys.


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