Comments on: Seven, Eight and Nine http://whatleydude.com/2009/02/seven-eight-and-nine/ this is my happy place Thu, 11 Mar 2010 19:23:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: glenn letham http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1298 glenn letham Mon, 16 Feb 2009 18:48:24 +0000 http://whatleydude.com/?p=417#comment-1298 oh man, i was trying to read through this post and all the comments and I slammed my head onto my keyboard when I dozed off... and the award for longest blog post and longest winded comments goes to.... year of the Conversation... i love it! cheers glenn (the gisuser) oh man, i was trying to read through this post and all the comments and I slammed my head onto my keyboard when I dozed off… and the award for longest blog post and longest winded comments goes to…. year of the Conversation… i love it!

cheers
glenn (the gisuser)

]]> By: CT Moore http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1297 CT Moore Mon, 16 Feb 2009 18:42:26 +0000 http://whatleydude.com/?p=417#comment-1297 Gawd, the comments are almost as long at the post... Subsequently, I have noting new to add to this... How's that for conversation? ;) Gawd, the comments are almost as long at the post… Subsequently, I have noting new to add to this… How’s that for conversation? ;)

]]> By: James Burland http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1242 James Burland Fri, 06 Feb 2009 11:09:15 +0000 http://whatleydude.com/?p=417#comment-1242 One wonders how this--or at least some form of it--will change humanity. In the past you basically had isolated 'ego islands' as it were, people would spend most of the day associating and conversing with themselves. This internal monologue of the mind was punctuated by brief challenges (to your world view) from family, work mates and TV shows, etc. But now, or at least in the years ahead, these 'islands' will be bridged by a near continuous conversation with many many people. Will this be a force for good or for bad? Good... I think. One thing *is* absolutely certain though. Change will happen almost instantly. Global brands will emerge with hours instead of months, people will rise to power/fame/influence with minutes and then disappear again as if they never existed before the turning of the hour. Great post James, keep 'em coming my brother! One wonders how this–or at least some form of it–will change humanity.

In the past you basically had isolated ‘ego islands’ as it were, people would spend most of the day associating and conversing with themselves. This internal monologue of the mind was punctuated by brief challenges (to your world view) from family, work mates and TV shows, etc.

But now, or at least in the years ahead, these ‘islands’ will be bridged by a near continuous conversation with many many people. Will this be a force for good or for bad? Good… I think. One thing *is* absolutely certain though. Change will happen almost instantly. Global brands will emerge with hours instead of months, people will rise to power/fame/influence with minutes and then disappear again as if they never existed before the turning of the hour.

Great post James, keep ‘em coming my brother!

]]> By: Some things to think about around mobile development « Mobile Dev Camp Helsinki http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1228 Some things to think about around mobile development « Mobile Dev Camp Helsinki Wed, 04 Feb 2009 06:57:07 +0000 http://whatleydude.com/?p=417#comment-1228 [...] last but not least is James Whatley’s idea that in 2009 conversation will be king Possibly related posts: (automatically generated)Carnival of the Mobilists @ Xellular [...] [...] last but not least is James Whatley’s idea that in 2009 conversation will be king Possibly related posts: (automatically generated)Carnival of the Mobilists @ Xellular [...]

]]> By: Dan http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1214 Dan Tue, 03 Feb 2009 07:04:16 +0000 http://whatleydude.com/?p=417#comment-1214 hey James. Great post. I agree with above statements that say we'll probably need teams to respond, although I wonder about the scalability of doing this. Perhaps the business case for this could be less phone calls to customer service. I've been saying that to increase the amount of digital marketing spend requires more dedicated, passionate people, ie not just a different media spend allocation. But that is difficult for traditional marketers, well-versed in things such as "reach" and "frequency", to understand. hey James. Great post. I agree with above statements that say we’ll probably need teams to respond, although I wonder about the scalability of doing this. Perhaps the business case for this could be less phone calls to customer service.
I’ve been saying that to increase the amount of digital marketing spend requires more dedicated, passionate people, ie not just a different media spend allocation. But that is difficult for traditional marketers, well-versed in things such as “reach” and “frequency”, to understand.

]]> By: whatleydude http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1211 whatleydude Mon, 02 Feb 2009 18:48:52 +0000 http://whatleydude.com/?p=417#comment-1211 @Micky - Glad you agree! Thanks for reading and for commenting :) @IAmKat - Exactly. Advertising no longer works* as a broadcast mechanism. Engage and converse, that is the way forward. *Did it ever? @jfs - Hello Sir! :) Lovely to see you here and thank you so much for dropping by. I am indeed familiar with Seth Godin's work. In fact I believe he is over in London this month at some point giving a talk. However I don't think I'm in town for it... Boo! @mike ashworth - You make a really interesting point. Yes, they all do build on each other. Eventually becoming part of the 'being' as you put it. Have you heard the 'Social Object' term before? It's something I've written about extensively and can provide you with links to (other) works that are around. Really an intriguing subject and a theory that underpins most of my day to day work... Going back to your comment; You're dead right. Shunning those that haven't changed yet will not work. Only through collaboration and education can we move forward. Well said chap. :) @Ira Socal - I think you nailed it when you said: "Be real, be available, be open,acknowledge that there are choices (and every choice has certain benefits), engage people where they are, and in the media form they prefer. And, yes, actually converse." Perfect. But it's sad to hear you're coming up against such barriers within the world of education too. In what way? Anything bad? There are some AWESOME examples out there about how some Teachers are using Social Media in their classes... Want me to dig you up some links? :) Let me know... @dan tynan - Dude, talk about missing the point entirely! Jeez... The bit towards the end where I said: "...how the guys that will do well in this coming year will the ones that want to have genuine conversations with their consumers." Read it again. Keyword: "Genuine". I'm not even sure you actually read my post to be honest. Rather just commented to link to your own blog (which is *such* bad form by the way, really). I mean, how does Arrington being spat on have anything to do with BRANDS needing to have a GENUINE conversation with their CONSUMERS?! *sigh* Next! @Matt Singley - Hello mate, nice to see a friendly face. Thanks for the kind words. Your 'What if?' poses a thought provoking problem: Will we need Social Media Depts when Twitter *really* takes off? The answer is an inevitable 'Yes'. Vodafone UK - a large mobile phone network here in Blighty - already operates a 'Forum Intervention Team' who monitor blogs/forums/twitter etc for *negative* comments. They deal with these on case by case basis and I know for a fact there are at least three people in this 'dept', reporting into the Chief Communications/PR Officer. It's already happening mate.. ;) @Micky – Glad you agree! Thanks for reading and for commenting :)

@IAmKat – Exactly. Advertising no longer works* as a broadcast mechanism. Engage and converse, that is the way forward.

*Did it ever?

@jfs – Hello Sir! :) Lovely to see you here and thank you so much for dropping by. I am indeed familiar with Seth Godin’s work. In fact I believe he is over in London this month at some point giving a talk. However I don’t think I’m in town for it… Boo!

@mike ashworth – You make a really interesting point. Yes, they all do build on each other. Eventually becoming part of the ‘being’ as you put it.
Have you heard the ‘Social Object’ term before? It’s something I’ve written about extensively and can provide you with links to (other) works that are around. Really an intriguing subject and a theory that underpins most of my day to day work… Going back to your comment; You’re dead right. Shunning those that haven’t changed yet will not work. Only through collaboration and education can we move forward.
Well said chap. :)

@Ira Socal – I think you nailed it when you said:

“Be real, be available, be open,acknowledge that there are choices (and every choice has certain benefits), engage people where they are, and in the media form they prefer. And, yes, actually converse.”

Perfect. But it’s sad to hear you’re coming up against such barriers within the world of education too. In what way?
Anything bad? There are some AWESOME examples out there about how some Teachers are using Social Media in their classes…
Want me to dig you up some links? :)
Let me know…

@dan tynan – Dude, talk about missing the point entirely! Jeez… The bit towards the end where I said:

“…how the guys that will do well in this coming year will the ones that want to have genuine conversations with their consumers.”

Read it again. Keyword: “Genuine”.
I’m not even sure you actually read my post to be honest. Rather just commented to link to your own blog (which is *such* bad form by the way, really). I mean, how does Arrington being spat on have anything to do with BRANDS needing to have a GENUINE conversation with their CONSUMERS?!
*sigh*

Next!

@Matt Singley – Hello mate, nice to see a friendly face. Thanks for the kind words.
Your ‘What if?’ poses a thought provoking problem: Will we need Social Media Depts when Twitter *really* takes off?
The answer is an inevitable ‘Yes’.

Vodafone UK – a large mobile phone network here in Blighty – already operates a ‘Forum Intervention Team’ who monitor blogs/forums/twitter etc for *negative* comments. They deal with these on case by case basis and I know for a fact there are at least three people in this ‘dept’, reporting into the Chief Communications/PR Officer.

It’s already happening mate.. ;)

]]> By: Steve http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1209 Steve Mon, 02 Feb 2009 18:06:47 +0000 http://whatleydude.com/?p=417#comment-1209 James, Brilliant! I think Twitter can be thrown in the mix, too. There are brands out there using Twitter as a way to have conversations with their customers and not just broadcasting product updates. I might be more inclined to try a product after having an actual conversation (or multiple conversations) with an actual person from the company. Much in the way of your pub example. Some companies haven't learned this yet and use Facebook, Twitter, etc. in the "old" marketing style. It will take people such as yourself, and other social media stars, to teach them to talk to people, not at them. James,
Brilliant!
I think Twitter can be thrown in the mix, too. There are brands out there using Twitter as a way to have conversations with their customers and not just broadcasting product updates. I might be more inclined to try a product after having an actual conversation (or multiple conversations) with an actual person from the company. Much in the way of your pub example.
Some companies haven’t learned this yet and use Facebook, Twitter, etc. in the “old” marketing style. It will take people such as yourself, and other social media stars, to teach them to talk to people, not at them.

]]> By: Matt Singley http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1208 Matt Singley Mon, 02 Feb 2009 18:05:44 +0000 http://whatleydude.com/?p=417#comment-1208 What a great post James. I agree with you across the board, although I have a concern about future marketing within the conversation space. I think at this point it's still doable while there are only 5-6 million users on Twitter...but what happens in 24 months when there are 100 million? Right now a simple search for a brand name or phrase yields a handful of results each day, easy enough to personally reply to. When there are hundreds or thousands of mentions in a day, what do we do? Social media departments? My favorite line from your post, "...content is still reigning king and that context is quietly plotting its imminent downfall." What a great post James. I agree with you across the board, although I have a concern about future marketing within the conversation space. I think at this point it’s still doable while there are only 5-6 million users on Twitter…but what happens in 24 months when there are 100 million? Right now a simple search for a brand name or phrase yields a handful of results each day, easy enough to personally reply to. When there are hundreds or thousands of mentions in a day, what do we do? Social media departments?

My favorite line from your post, “…content is still reigning king and that context is quietly plotting its imminent downfall.”

]]> By: dan tynan http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1207 dan tynan Mon, 02 Feb 2009 17:42:52 +0000 http://whatleydude.com/?p=417#comment-1207 sorry to be the wet blanket, but I think all this 'conversation' talk is a load of dung. (I'm being G rated here.) there's a lot of talking (and shouting), not much listening. imho, of course. for more on this score, see my blog -- http://www.dantynan.com/2009/01/30/conversation-my-ass/ cheers, dt sorry to be the wet blanket, but I think all this ‘conversation’ talk is a load of dung. (I’m being G rated here.)

there’s a lot of talking (and shouting), not much listening. imho, of course.

for more on this score, see my blog — http://www.dantynan.com/2009/01/30/conversation-my-ass/

cheers,

dt

]]> By: Ira Socol http://whatleydude.com/2009/02/seven-eight-and-nine/comment-page-1/#comment-1205 Ira Socol Mon, 02 Feb 2009 13:22:44 +0000 http://whatleydude.com/?p=417#comment-1205 Fabulous post. Watching the Super Bowl I thought of this during (an admittedly good) Pepsi commercial.Pepsi wants to sell me the notion that to be "like Obama" I will drink Pepsi and the fill 30 seconds with images blasting at me. But then I watch my kid's friends bringing in Smithwicks - which they drink because my son drinks because I drink - and not just drink, but connect to a set of personal narratives and, yes, conversations. So I watch people adopt technologies and products these days far more based in those (increasingly diverse) conversations and far less on any corporate traditional direct message. I buy a mobile after listening to people I personally have come to trust. I choose an application, or promote one, the same way. Cashiers at the grocer ask me about the sometiimes unusual food choices I purchase (who buys Brit food in America?). But they don't just "ask," they really ask, wondering about the why and how. So in person, on-line, through texts, through Twitter, these conversations are going on. How to market through that? Be real, be available, be open,acknowledge that there are choices (and every choice has certain benefits), engage people where they are, and in the media form they prefer. And, yes, actually converse. Now, you think that's hard to sell to marketers? Try selling it to educators. Fabulous post. Watching the Super Bowl I thought of this during (an admittedly good) Pepsi commercial.Pepsi wants to sell me the notion that to be “like Obama” I will drink Pepsi and the fill 30 seconds with images blasting at me. But then I watch my kid’s friends bringing in Smithwicks – which they drink because my son drinks because I drink – and not just drink, but connect to a set of personal narratives and, yes, conversations.

So I watch people adopt technologies and products these days far more based in those (increasingly diverse) conversations and far less on any corporate traditional direct message. I buy a mobile after listening to people I personally have come to trust. I choose an application, or promote one, the same way. Cashiers at the grocer ask me about the sometiimes unusual food choices I purchase (who buys Brit food in America?). But they don’t just “ask,” they really ask, wondering about the why and how.

So in person, on-line, through texts, through Twitter, these conversations are going on.

How to market through that? Be real, be available, be open,acknowledge that there are choices (and every choice has certain benefits), engage people where they are, and in the media form they prefer. And, yes, actually converse.

Now, you think that’s hard to sell to marketers? Try selling it to educators.

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