Comments on: Balls to it! (a Whatley rant-a-thon) Part 4: The thing about Facebook http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/ this is my happy place Tue, 07 Feb 2012 01:48:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Engagement Currency | whatleydude http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/comment-page-1/#comment-173537 Engagement Currency | whatleydude Wed, 11 Jan 2012 16:53:51 +0000 http://whatleydude.com/?p=141#comment-173537 [...] social object, if you [...] [...] social object, if you [...]

]]> By: whatleydude » Blog Archive » Madrid: Being Human http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/comment-page-1/#comment-593 whatleydude » Blog Archive » Madrid: Being Human Fri, 14 Nov 2008 17:26:16 +0000 http://whatleydude.com/?p=141#comment-593 [...] a passionate believer in Social Media and all of that which comes along with it (I’ve wrtten about it before) but something that I will always ALWAYS come back to [...] [...] a passionate believer in Social Media and all of that which comes along with it (I’ve wrtten about it before) but something that I will always ALWAYS come back to [...]

]]> By: Dominic Travers http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/comment-page-1/#comment-22 Dominic Travers Wed, 23 Jul 2008 09:53:56 +0000 http://whatleydude.com/?p=141#comment-22 Ahh the classic Telco paradigm, monetization of every single aspect of mobile interaction. Hopefully one day they will understand if you build something really cool (social object) then people will come to it in droves. If they continue to like it they will accept a subtle level of monetization. It's the subtle part of this that the telco's always fail to appreciate. Ahh the classic Telco paradigm, monetization of every single aspect of mobile interaction.
Hopefully one day they will understand if you build something really cool (social object) then people will come to it in droves. If they continue to like it they will accept a subtle level of monetization. It’s the subtle part of this that the telco’s always fail to appreciate.

]]> By: Damien DeBarra http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/comment-page-1/#comment-21 Damien DeBarra Wed, 23 Jul 2008 09:08:30 +0000 http://whatleydude.com/?p=141#comment-21 Jesus! You're all getting yourselves terribly upset over vocabulary! Jesus! You’re all getting yourselves terribly upset over vocabulary!

]]> By: Chris http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/comment-page-1/#comment-20 Chris Wed, 23 Jul 2008 08:56:16 +0000 http://whatleydude.com/?p=141#comment-20 Hi James, some backrant OK, I would say social object theory is not new.. I do not want to detract from your heroes, I enjoy Hugh's writing, but just grab any book about the history of advertising and it's clear that advertising has always been about a "social object" and feeling connected with a product.. Pears Soap is a classic when Lillie Langtry (gorgeous celebrity of the day) back in the 19 century stated on a poster "Since using PEAR'S SOAP for the hands and complexion I have discarded all others". In 1871 there was a poster campaign for a novel called "Women in White" - then a whole range of products were released, Women in White perfume, Women in White waltzes, Women in White bonnets etc etc.. you can see what the "social object" here was.. so, in my humble this is not new conceptually. The thing is about Facebook is that it is a platform which facilitates connectivity, and positive tribal amplification or negative tribal amplification about a product/idea/object.. Sure it is a social platform which affords social networks to establish, that's why it is so popular. The networks within may be generated from advertisers, or may be generated from passionate people with ideas.. it's the same, one is free and one has finance as the end game. What these guys need is a bridge, a guiding hand not a revolution. Hi James, some backrant

OK, I would say social object theory is not new.. I do not want to detract from your heroes, I enjoy Hugh’s writing, but just grab any book about the history of advertising and it’s clear that advertising has always been about a “social object” and feeling connected with a product.. Pears Soap is a classic when Lillie Langtry (gorgeous celebrity of the day) back in the 19 century stated on a poster “Since using PEAR’S SOAP for the hands and complexion I have discarded all others”.

In 1871 there was a poster campaign for a novel called “Women in White” – then a whole range of products were released, Women in White perfume, Women in White waltzes, Women in White bonnets etc etc.. you can see what the “social object” here was.. so, in my humble this is not new conceptually.

The thing is about Facebook is that it is a platform which facilitates connectivity, and positive tribal amplification or negative tribal amplification about a product/idea/object.. Sure it is a social platform which affords social networks to establish, that’s why it is so popular. The networks within may be generated from advertisers, or may be generated from passionate people with ideas.. it’s the same, one is free and one has finance as the end game.

What these guys need is a bridge, a guiding hand not a revolution.

]]> By: Ivan Pope http://whatleydude.com/2008/01/balls-to-it-a-whatley-rant-a-thon-part-3-the-thing-about-facebook/comment-page-1/#comment-19 Ivan Pope Wed, 23 Jul 2008 08:53:03 +0000 http://whatleydude.com/?p=141#comment-19 Brilliant! Spot on - keep poking those oldies. Social Objects, lovely. Brilliant! Spot on – keep poking those oldies. Social Objects, lovely.

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