Five things on Friday #241

Things of note for the week ending Saturday, November 25th, 2017.

Did you know…  if you SUBSCRIBE to the Five things on Friday newsletter, you are 100% guaranteed to get MORE STUFF (eg: a proper intro and probably some more gifs) than reading it here on whatleydude.com.

So y’know, SUBSCRIBE TODAY.

ONWARDS!

__________________________

1. OK GO, BACK AT IT AGAIN

With a cool new vid.

Touch/click/hit to play in YouTube.

1 band. 567 printers. And a lot of [recycled] paper.

Not as great as previous efforts but still – so very OK GO.

Worth a watch.

via.

__________________________

2. HELLBLADE: SENUA’S SACRIFICE

The above-named game is my GAME OF THE YEAR bar none. You play a Viking woman who suffers from psychosis, fighting her way to save her husband’s soul from hell itself.

It is a PHENOMENAL game.

Here’s why.

First: it LOOKS amazing.

All in-game shots, taken with photo-mode, on the PS4 Pro. 

Second: the design choice regarding your save.

Today’s gamers are used to running, jumping, shooting, dying, respawning, trying again… And Hellblade has the same feature. Except, when you die in the game, a darkness appears on your arm. Every time you die, the darkness increases. Should the darkness grow enough and reach Senua’s brain, allprogress is lost.

The game never tells you how many deaths it will take for this to happen. The game never tells you how close you are to losing everything. The game never tells you a damn thing.

AND SUDDENLY: DEATH. MATTERS. IN. A. VIDEOGAME. 

Honestly, as I was nearing the end of the game and lost two live in quick succession I had tingles and cold sweats all over. Thrilling and brilliant.

Third: the game itself was a gamble by its creators, Ninja Theory. They wanted to create a new AAA title, sell it at a non-AAA price, and keep it independent in the process – owning the IP and not having to bow to the whims of any profit-driven publishers (looking at you EA/Star Wars Battlefront). And the gamble paid off.

If this is of interest, you can read more about that here.

Finally: the way the game handles the mental illness of the lead character is so deftly handled – with its care and intensity – is to be applauded. To understand this, as well as a few other bits mentioned above, you should definitely take 10mins out of your day and watch this video from the team at Ninja Theory(feat: the actress playing Senua, as well as details around the money the game for mental health awareness day a month or so back).

Like I said: it’s my GOTY. It’s on PS4 and Steam. And it’s about £25.

This game is important.

PLAY. IT. 

Bonus: my mate Phil’s one line review had me in fits. 

__________________________

3. DID YOU RETWEET THE ‘STORY’ ABOUT TORY MPs VOTING ON ANIMALS NOT BEING ABLE TO FEEL PAIN OR EMOTION? THIS BIT IS FOR YOU. 

First and foremost: it was untrue.

Here’s how you were led astray.

__________________________

4. 35 THINGS LEARNED FROM THE LOGAN DVD COMMENTARY

This is either up your street or it isn’t.

I thought Logan was an ace film. I also happen to have a penchant for a decent DVD commentary. However, not really buying DVDs anymore nor having the actual time to watch them (twice), means I just read the cliff notes. This is one of those notes and, as you may have guessed, it is right up my straße.

READ ME.

__________________________

5. AUTHENTIC BRANDS JUST SELL YOU STUFF

This is a[nother] good read from fellow planner and, going by his current rate of two for two, decent writer of things, Neil Simpson.

Challenging the over-use of the A-word, it challenges brands to be a bit more open about what it means to a) be authentic and b) admit to themselves that their sole purpose to exist is to sell things (not make the world a better place by x, y, and z – for example).

I liked it – you might too.

Interestingly, it also reminded me of the BITELondon conference I went to a week or so ago. The closing keynote speaker was Alain de Botton (on excellent form) and, during the Q&A, I asked him about how, in the route to re-shaping and reforming capitalism (the theme of his talk – and book, which I have next to me) do brands settle the conflict between just being around to SELL STUFF but also DO GOOD via an over-hyped brand purpose. This question itself was driven by something I had seen about some lofty brand purpose BS from a toilet cleaner about how it believed the world would be a better place if everything was sparkling clean – (toilet cleaner isn’t going to help war-torn Syria, so stfu). I digress. AdB tabled the suggestion that there was nothing wrong with brands being modest in their reasons for existence.

And that part I wrote down.

I really like the idea of a ‘modest brand purpose’. It keeps things pointy, clean, and simple. I am yet to employ the thinking on any brands I work on (yet – it’s not often you get to [re]write a brand purpose) however I think it’s a thought that should fly. Why not clip the wings of a brand purpose? You can’t boil the ocean with seven words in the middle of a ven diagram, but I’m damn sure you can boil an egg.

Food for thought.

Cheers Neil.

__________________________

PRE-BONUS ESSENTIAL READING: 

Only the essentials. 

__________________________

THE BONUS SECTION OF BONUS-SHAPED BONUSES: 

Wicked ah wicked, bonus is massive –

__________________________

YOU ARE NOW NEARING THE END. 

Tip of the week: a year or so ago I decided to try and see SUICIDE SQUAD at the cinema. I felt that, as a writer and general fan of all/most comic-based stuffz, I owed it to myself (and others) to see it and share my opinion on it.

I will not be doing the same re: JUSTICE LEAGUE.

You shouldn’t either.

That is all.

HAVE A GREAT WEEKEND Y’ALL xxxxxx

Whatley out.

Five things on Friday #240

Things of note for the week ending Friday, November 17th, 2017.

True fact: if you SUBSCRIBE to the Five things on Friday newsletter, you are 100% guaranteed to get MORE STUFF (eg: a proper intro and probably some more gifs) than reading it here on whatleydude.com.

So y’know, SUBSCRIBE TODAY.

In the meantime, shall we?

______________________

1. BOTS AND STUFF

This week, in short list of short things number one: we did a BOT THING. Which basically went along the lines of:

  • We built a bot for (pretty ace trade mag) The Drum.
  • The Drum filmed a short-film about bots (a ‘botumentary’ – I’m sorry).
  • The Drum then launched said film and bot at Ogilvy’s HQ on the southbank.
  • We did a panel discussion about bots + interesting tech for the future.

If any of the above is of interest to you then here are a truck load of links to sate that botty (not bitty) appetite.

Lovely stuff.

Are we done? I think we’re done.

NEXT!

______________________

2. FANCY A TOUR OF THE INTERNATIONAL SPACE STATION? 

Yeah, course you do. This video is from a couple of years ago but it only hit my radar this week and I just love it.

Suni Williams is wonderfully endearing.

Give it a watch.

Bonus space thing: this is ace

______________________

3. YOU’RE PROBABLY WONDERING WHO WON TWITTER THIS WEEK. WELL WONDER NO MORE BECAUSE I AM ABOUT TO TELL YOU. 

Drum roll, please… 

This week’s winner of TWITTER is….

..

..

DONCASTER CITY COUNCIL!

YEAAAAAAAH!

WOOOOO!

What?

you didn’t know?

Guys. Get your eyes on this gift of a Twitter thread.

AND THEN WRITE ME AND TELL ME HOW RIGHT I AM.

THANKS.

______________________

4. A GREAT TIP FOR UNSOCIABLE PEOPLE

Via.

______________________

5. TREND SEASON IS UPON US! 

I know this because Marshall Manson and I are currently putting together our own ones for the big O right about now (#OgilvyTrends2018 – it’s a thing that is happening – publishing second week of December with a free to attend (oo – ahh) webinar on Jan 11th – I’ll post it all here when it’s all confirmed etc).

ANYWAY.

The other thing about TREND SEASON is that you/we/I get to read all the other trend documents that go early.

A few hit this week and there are two that I want to call out:

The first is all about voice. It’s called ‘Speakeasy 2017‘ and it’s actually a pretty decent, if chunky, read. I use voice (in relation to tech) more and more every day – but I’m still not entirely convinced that it’s THE FUTURE that everyone and their sister seems to think it is. I’m on the ‘it’s all hugely situational’ fence. I’ll have more in my own trends piece next month but for now, go read the Speakeasy one. Like I said, there’s a lot there.

Good for stats and stuff

The second one I wanted to call attention to is only really a preview of one to come but – BUT – the ‘overview’ pretty much says the trends to keep an eye on are:

1. Things are getting more visual.
2. Exploration: Using tech to find new stuff.
3. Disappearing devices (Interfaces everywhere).
4. Bots.
5. Data.

And I’m a bit like – yeah, and?

Have a look for yourself and let me know what you think. I can get a bit spiky on this stuff because I know just how much work goes into the good ones. Bad ones make me growly. Grrrrr.

______________________

PRE-BONUS ESSENTIAL READING: 

This section is dedicated to all the stuff I’ve found/read/shared about everything that I’ve been thinking on since the last time we spoke.

Essential reading.

Thank you for the feedback on this new section; it is indeed here to stay. 

______________________

THE BONUS SECTION OF BONUS-SHAPED BONUSES: 

Not as big as last week. Promise.

GOOD LUCK! 

On that last one. I’ve thought about it a lot since seeing it. Yes, the similarities are remarkable. Yes, it could be plagiarism. My money is on it not being a rip off at all. Just sheer and utter coincidence.

The people that come up with this stuff take it seriously. If they wanted to use this book, they would’ve approached the author and bought the rights. If the hundreds – and I mean hundreds – of people that worked on this ad all colluded to make a copy of a kids book, that’d just be mental.

I can imagine the sick punch in the gut the team would’ve had when they saw the video, comparing the two pieces. And they would’ve been gutted.

Now, I could be wrong. I could easily be wrong. It certainly wouldn’t be the first time a creative team has ripped off something they’ve seen elsewhere (i miss this blog, btw) but for a client this big? On a campaign this big? At Christmas? Far too risky. Far too stupid. Far too far.

We’ll see.

______________________

HURRAH! YOU MADE IT! 

Look at all the nice things that people said about the newsletter last week!

____________

“Subscribe to @Whatleydude 5 things of a Friday if you want to seem knowledgeable but are too lazy to put the work in yourself”

“My favourite newsletter of the week friends. Sign up and learn about the best in film, tech, issues and more. For real. Get it in your eyeballs.”

“Never on a Friday. Never just five things. Never boring.”

“It’s too long!”

“Quality as always…”

“If I at all seem like I’ve interesting stories or up-to-date news, it’s because of the FTOF newsletter.”

“The task: Stress test new on-board WiFi The brief: Literally, break the internet The challenge: Open all the tabs from @Whatleydude’s FTOF newsletter and see what happens next This could a) go really well b) end very very badly”

“It doesn’t always come out on Friday, or even weekly, but, well…life. But whenever it arrives, it’s always appreciated.”

____________
I’ll be honest, the ‘using your newsletter to test our new on board wi-fi’ one is my favourite – by miles. I mean, I obviously love the others too (you know who you are) but dude, that’s awesome.

Big love, and thank you for reading.

IT’S OFFICIALLY THE WEEKEND!!!!

Whatley out x

 

Five things on Friday #239

Things of note for the week ending Saturday, November 10th, 2017.

Hi. Read the below. Then read on.

If you SUBSCRIBE to the Five things on Friday newsletter, you are 100%guaranteed to get MORE STUFF (eg: a proper intro and probably some more gifs) than reading it here on whatleydude.com

 SUBSCRIBE TODAY

Onwards… TO THE THINGS!


1. THE GIRL THAT GAVE ZERO F***S

An old drinking/industry pal of mine (and much-missed hostess of the top-secret underground dance venue ‘Club IAB’ – if you remember it, were you even there?), Amy Kean, has written a book.

Not just any book, mind. No no.

In her Kean’s words, TGTGZF is ‘A fairy tale of everyday bravery and beautifully illustrated feminist handbook for the modern day’.

And it looks lovely.

It’s on UNBOUND* right now, about 40% backed already, and you can secure your copy (and more) from £20 and up.

Go see.

*It’s like Kickstarter but books. See? 


2. PAYMENTS ARE COMING TO FACEBOOK MESSENGER (UK)

This is kinda live already for me. Ish. But yeah, very soon (like, in the next few weeks or so) those of you in the UK will be able to send money back and forth to your friends via the medium of Facebook Messenger.

As reported by the BBC:

The service was launched in the US in 2015. The social network says it has been widely used to split restaurant bills, pay babysitters and simply send gifts. It says most users

“Facebook has chosen the UK as the first country outside the US to get its Messenger payments service. Later on Monday, local users will be able to send each other money in a message.send less than $50 (£38).

The company says the service is coming to the UK because it has so many “mobile-savvy consumers”.

Facebook is collaborating with all the major banks and credit card firms to launch Messenger payments, which will require both the sender and recipient of money to register their payment cards.”

As I intimated above, this doesn’t seem to be completely live yet but you can check on your phone right now and see if it is.

> Open Messenger
> Open a one-to-one chat (not a group chat)
> Hit the blue plus icon on the bottom left
> And see if you get something like this:

> Hit that payments button, see if it works.
> And then let me know how you get on

Woo.

Money!


3. THE CHARLATANS GO MOBILE

Cheers to Graham for the tip-off on this one.

Indie Brit band, The Charlatans, have launched this fancy mobile website (open on mobile – it won’t work on desktop) that emulates your phone screen (your iPhone screen) to give you a new way to experience the huge back catalogue of work that they have at their disposal.

This is really nicely done.

I’ve had a play with it and there’s TONS of content in here. If you’re a fan, you probably know about this already. If you’re not, go play and see how a nice bit of EXPLICITLY MADE FOR MOBILE CONTENT can actually be done really well.

More reading.

Side note: it reminds me of this vertical movie/mobile takeover video from awesome J-Pop group, Lyrical School (any excuse to play this anytime, honestly).


4. AISLING BEA

I don’t have too much to add here save:

Aisling Bea writing about her father’s death when she was three years old is one of the most moving things I’ve read this week.

Read it.


5. THIS WEEK IN ‘BLACK MIRROR EPISODES ARE LITERALLY HAPPENING IRL ALL AROUND US’

WIRED reports:

“On June 14, 2014, the State Council of China published an ominous-sounding document called “Planning Outline for the Construction of a Social Credit System”. In the way of Chinese policy documents, it was a lengthy and rather dry affair, but it contained a radical idea. What if there was a national trust score that rated the kind of citizen you were?

Imagine a world where many of your daily activities were constantly monitored and evaluated: what you buy at the shops and online; where you are at any given time; who your friends are and how you interact with them; how many hours you spend watching content or playing video games; and what bills and taxes you pay (or not). It’s not hard to picture, because most of that already happens, thanks to all those data-collecting behemoths like Google, Facebook and Instagram or health-tracking apps such as Fitbit. But now imagine a system where all these behaviours are rated as either positive or negative and distilled into a single number, according to rules set by the government. That would create your Citizen Score and it would tell everyone whether or not you were trustworthy. Plus, your rating would be publicly ranked against that of the entire population and used to determine your eligibility for a mortgage or a job, where your children can go to school – or even just your chances of getting a date.

A futuristic vision of Big Brother out of control? No, it’s already getting underway in China, where the government is developing the Social Credit System (SCS) to rate the trustworthiness of its 1.3 billion citizens.”

Not at all concerning in any way, shape or form.

It’s totally worth reading the whole WIRED piece, btw. They’re calling it ‘Gamified obedience’ – yeah, that shiver that just went down your spine. I had that when I read it too. Eesh.

For reference – here’s the wiki for that Black Mirror episode.

Dark.


BONUSES: 

So yeah, about this section. It’s bloody massive this week. Blame me for taking a couple of weeks off. I’m really sorry for what I’m about to do to the tabs in your browser.

They may explode…

GOOD LUCK!


HOLY HELL YOU MADE IT TO THE END.

YOU BEAUTIFUL PERSON. 

Hello to the fifty-odd new people that signed up over the past fortnight – I hope this newsletter has fulfilled all your dreams.

The existing reads, you’re all lovely too. Obvs.

If you enjoyed this week’s edition, send it to a friend or, better yet, RT this with an endorsement.

I hope you have a gorgeous weekend,

Whatley out x

Five things on Friday #238

Things of note for the week ending Friday, October 20th, 2017.

HELLO READER.

PLEASE NOTE:

If you SUBSCRIBE to the Five things on Friday newsletter, you are 100%guaranteed to get MORE STUFF than reading it here on whatleydude.com

Shall we?


INTRO

Christ, what a week. This is a long one, gang. Settle in or skip it. It’s up to you. But if any of what’s happened this week has impacted you, then sit the hell down and read on.

MondayI wrote this on Facebook:

“The number of my friends writing ‘Me too’ statuses is horrifying. And I feel sickeningly aware of my privilege.

I stand with you. And will do better/more to help/support you in future.

I don’t know what else to say. My voice doesn’t matter. Yours does. Make it loud, make it clear. This can happen no more.

I’m sorry.”

A few things happened.

Some friends, that night, got angry at me (for not knowing). Others, later, got angry because they considered it to be virtue signalling or the equivalent thereof.

The former I could only lay my ignorance bare and say sorry – over and over and over. A number of friends contacted me and reeled off, one after the other, the awful things that had been happening to them since they’d turned 14. And I had no idea. I don’t know what I’m more disgusted by: the fact that it happened or the fact that it goes so unnoticed. I feel ill even writing that. I’ve cried a lot this week, learning the harrowing things some of my friends have been through. Just awful.

A very dear friend of mine quite rightly called me out and asked what exactly I was planning on going to do better.

My response is repeated here (with minor edits for swears + context):

[This is how I will] be better:

1. Keeping my privilege in check by keeping my eyes and ears open at all times for when the sh*t that I’ve been blind to takes place.

2. Reading, and re-reading, lists such as this (best thing I’m going to link to in this entire newsletter right there so you may as well all click it right now) – on how to self-improve.

3. Keeping an eye on the way the male company I keep treat the female company I keep (note: my initial post was not limited by gender, my response was as it was called out specifically regarding women).

4. Keeping an eye on how I treat the female company I keep.

5. Making it clear to the female company that I keep that if things are not going well, if this ‘normalised’ BS they’ve had to put up with their whole lives is happening and they want to tell someone, they can tell me. 

So why the re-post here?

Well, it’s important.

To me.

To you.

To those around you.

Pay attention. I haven’t been – and as much as my feelings don’t really matter when it comes to this – I feel completely foolish.

There are two more things to add.

1. There’s no way I’ve gone through life without being a casual/passive participant in this. I am sorry. I will be better.

2. Being called out by one of my best friends for behaviour past is as humbling as it is clarifying. Again, I will be better.

Will you be better?

I hope so.

And breathe out.

Right, shall we crack on with the damn THINGS? There may be a ton of bonuses this week… YOU HAVE BEEN WARNED.

LET’S GO!


1. BLACK PANTHER LOOKS ACE

THOR: RAGNAROK drops this weekend and, as is MARVEL’S wont, it’s time for it to start talking about the next big one to hit.

And that, my friends, is BLACK PANTHER.

LOOK UPON ITS GLORIOUS TRAILER IN WONDERMENT AND AWE.

(click/touch the image – it’ll open YouTube – watch)

THE MUSIC.

THE STYLE.

THE BLACK MARVEL LOGO AT THE START.

I am so here for this.

Bring it on, BLACK PANTHER.

Bring. It. On.

PS. In other film news: yours truly finally got around to seeing BLADE RUNNER 2049 last weekend (while in Stockholm – at the IMAX, obvs) and IT WAS STUNNING. Visually and aurally sumptuous with a deft hand in slow-burn story-telling by Mr D. Villeneuve. If you’re yet to see it, seek it out LOUD and BIG.

PPS. Here’s a piece about designing the technology of BR20149.

PPS. Counter-point – ‘Blade Runner 2049 is a misogynistic mess’ (I’m reading this as I type – I may come back and edit some of the above).


2. BURGER KING HAS NO CHILL

This is BRUTAL.

QUOTE:

——-
“Talk about savage. To promote its new spicy chicken nuggets, Burger King is subtly taking aim at Wendy’s—known for its vocal, personality-driven account—on Twitter.

In March, Wendy’s announced that it was removing its popular spicy chicken nuggets from its menu and fans began venting on social media and even set up a Change.org petition asking Wendy’s to reconsider its decision.

Now, Burger King has launched its own version of the item and it’s throwing some shade at Wendy’s via social media. The burger chain evidently trolled through tweets from people complaining about not being able to get their hands on nuggets and is running promoted tweets against them so that months-old tweets populate in newsfeeds.”
——-

WOW.

They actually did it too!

LOOK!

Amazing.

Adweek has more.

PS. The other fast-food-related thing doing the rounds today is the fact that the official KFC Twitter account, ‘@KFC’, follows only 11 people. If you’ve seen this already then you don’t need to click. If you haven’t, you’re allowed five seconds of nodding and respecting, then you must return to this newsletter. Ready? GO.


3. TAIWAN JONES

If the above two words mean anything to you then this next section is not going to be fun.

It started, like a couple of other things sprinkled throughout this newsletter, with a tweet. To save time, I’mma combine the original and the quote reply into one image that’ll show you what you’re supposed to be looking at (image linked to original too):

Right? I mean you look at that and be like ‘WOOOOAAAAH! DUDE!!!’ – well, you would if you were a teenage mutant ninja turtle but you get the point.

Alas, I must at this point invoke The Washington Post:

“We regret to inform you that this delightful anecdote about the power of social media is not what it seems. Many key parts of the tale do not add up. Please keep reading as we slowly and meticulously destroy the joy this story may have first brought to you when you thought it was totally real. It’s what we do.”

a) Amazing.
b) Go and read the whole piece and see exactly how (and potentially why) this whole thing is just one big MADE UP story.


4. PEOPLE AT FACEBOOK DON’T KNOW HOW FACEBOOK WORKS

When I first read the headline of the piece I’m about quote from (above) I remember thinking ‘Yeah, that’s totally right – they don’t’. I clicked through expecting verification on my own experiences – and I got them. But not in the way I expected.

First off, the piece.

It writes about the inherent dangers that exist within the ‘People you may know’ feature that you may occasionally see in your newsfeed. The worrying part is, thanks to the levels of access the Facebook app has to the various different parts of your smartphone, it can connect and reveal people in various jobs/positions/walks of life that they had hitherto preferred to have kept to themselves.

It is worth a look for that – as well as the total fumble that Facebook multiple and varied responses amounted to. Go read it.

It’s really interesting.

On a personal note, I’ve experienced the ‘Facebook no nothing’ phenomena at least twice over the past few years.

The first instance was, while in a meeting with Facebook, I brought up the newsfeed algorithm (back then it was simply known as ‘Edgerank’).

‘No such thing’ – they said.
‘Um, what?’
‘There is nothing at Facebook by that name’
‘Yes there is’
‘No, we can assure you. Edgerank is not a thing that exists at Facebook’
‘I’m sorry but you’re wrong. I’ve read about it’
‘You can’t believe everything you read in the press’

The condescending tone of that last part made me a touch apoplectic.

Me, to my boss: ‘Would you mind if I went and fetched my laptop real quick? Thanks’

Two minutes later I pulled up THE ACTUAL PRESENTATION BY FACEBOOK ITSELF AND ITS OWN F8 CONFERENCE WHERE IT SAID ‘LOOK AT OUR NEWSFEED ALGORITHM, IT IS CALLED EDGERANK’ and they had nothing to say. Literally, nothing.

‘Well, we can’t talk about that’

RIDICULOUS.

The other occasion that springs to mind is a more recent one.

‘Hi [name of person], would you happen to have any documents that can explain the best ways to get the most out of your LIVE products?’
‘Oh no, sorry. We don’t have anything like that’
‘I’m sorry – what?’
‘We don’t have anything on LIVE right now.’
‘You mean, the thing you’re pushing on every single piece of media going – you don’t have ANYTHING available to help brands or agencies with creating content for it?’
‘No, sorry’

I googled it. Found this. Thanks, Facebook.

So yeah, next time one of your colleagues says to you ‘Hey, can we speak to someone at Facebook about [campaign idea X]’ – it might be quicker to Google it.

JUST. SAYING.


5. THIS WEEK IN ‘THE INDUSTRY’

I’ll try and keep this brief.

This week, pal and peer, Caitlin Ryan, said [the equivalent of] ‘What the hell is this?’ and shared this link to the ‘Private View’ in Campaign Mag. Campaign, for those of you that don’t know, is a well-regarded trade publication that covers brands, agencies, and the work they create. By ‘the work’ I mean ‘advertising’ but we’re in advertising so we all call it ‘the work’. I digress.

The crunchy point was this bit:


Yeah.

I know.

And you think, if I worked for this cretin – and I am identified as being ‘diverse’ then is he bored of me? Am I just a box-ticking exercise?

I asked the question:

And then things went a bit nuts.

  • The replies, RTs, and re-shares by amazing people (representing the two groups called out were frankly, inspiring).
  • Campaign wrote about the ‘debate’ it had sparked.
  • Caitlin wrote an AMAZING ‘Dear Justin‘ letter (probably the best think I’m going to link to in this section).
  • Justin then replied to Caitlin with a COMPLETE NON-APOLOGY (more on that in a second) – it’s not even worth reading.
  • And then FINALLY – finally – the publication pulled together some REPRESENTATIVE voices and took the whole issue to task.

A few things here to cover off. A lot of the above is behind a paywall. Right click, open in an incognito tab, and you’re on way. Shh.

Next, the whole non-apology thing – basically, if you’ve read it you’ll know what I’m talking about when I say that anyone starting any kind of apology with ‘I’m sorry for the unintended offence caused’ is not apologising. They’re blaming THE AUDIENCE for reacting the wrong way, and not owning the general crapness of the words/deeds that caused it. Poor form.

Last thing, the one REALLY REALLY GOOD THING that’s come out of this is being able to witness the sheer strength and outpouring of vocal support in the industry for the importance of diversity. It gives me hope that the dinosaurs are indeed dying out and the industry I want to work in will one day be the industry I do work in.

Related reading (trust me – it is ALL related):

PS. As I wrote in one of the pieces above, Ogilvy UK is a fantastically diverse company to work for. It isn’t perfect but it will never be bored of trying to be better. Feeling uninspired? Come and work for us.


BONUSES: 

I broke two Chrome windows with the amount of bonus STUFF this week. So, y’know, sorry not sorry.

I’m not kidding.

DIVE IN.
THE WATER IS LOVELY.
DON’T LOSE SO MANY HOURS.
LIKE I DID.
FOR YOU.

—–

And that is that, my friends.

Hello to all the new subscribers – thanks for coming (hopefully you’ll stick around). And if you enjoyed this week’s edition you can do one of two things:

1. Hit reply and give me your validation.
2. Hit forward and share with a friend.

Until next time, fam.

Whatley out x

Five things on Friday #237

Things of note for the week ending Friday, October 13th, 2017.

FYI:

If you SUBSCRIBE to the Five things on Friday newsletter, you are 100%guaranteed to get MORE STUFF than reading it here on whatleydude.com

 SUBSCRIBE TODAY

Onwards –


1. HACKING PARIS FASHION WEEK

This is phenomenal work.

Oobah Butler blagged his way into Paris Fashion Week – with an inspired ‘disguise’ and the swagger to match.

Quote:

“We enter a beautiful 17th century Parisian flat – the kind of place that looks bare without a thick cloud of cigarette smoke. An older South-East Asian gentleman and a younger lady, both in full Prada suits, study catalogues. Two 6ft models are there to try on anything we want to see them in. I have no idea what I’m doing.”

Quote:

“People look confused, and it dawns on me that I’ve fallen into the only task more impossible than convincing fashion people I’m a fashion designer: trying to convince Italians that I – man with a head made of ham, voice-box forged on the outskirts of Birmingham – am Italian.”

Quote:

“I arrive at the address and an older lady with a slender face and dusty long blonde hair meets me. “Georgio!” We kiss both cheeks. With her black netted dress and white tights, she looks like an illustration from a Pink Panther book.”

All of it is ROCK SOLID gold.

And the best of all, the pay off is absolutely brilliant.

Go. Read. Enjoy.


2. THIS WEEK, IN PUNCH-YOURSELF-IN-THE-FACE HEADLINES

I hope you’re not eating anything when you read what comes next.

Ready?

OK.

Did you see it? I mean. Really? Did you actually see it? I’mma put it in again, just in case you missed it.

In one headline, here is everything that is wrong with the direction the [advertising] industry is heading.

What the juddering fire truck is ‘a new scripted branded content series that aims for authenticity’ when it’s at home?

Don’t worry, I clicked through on the story (so you didn’t have to). Apparently, a ‘new scripted branded content series that aims for authenticity’ is a really ugly and verbose way of saying ‘We’re making a show for YouTube’. The authenticity part? That comes from [paid] influencers appearing in the show.

First off: I mean, if Wal-Mart Canada (and its respective agencies) have uncovered a genuine insight that has led them to this creative proposition then FAIR PLAY to them. I hope the series is a huge success. Truly. Stuff like this is rarely done right and, if it is, it could do well for them.


Maybe.

But that’s not the point.

WHY THE LIVING HELL IS IT BEING REPORTED IN THIS AWFUL THICK LANGUAGE THAT MAKES IT ALL SOUNDS RIDICULOUS AND UNNECESSARY?

Maybe I’m missing something. Maybe the ad industry got together and decided that the only way to communicate what we do is to make it sound as ridiculous and complicated as possible.

But that’s not the ad industry I’m trying to work in – nor make around me.

Blergh.

‘Scripted branded content series’ – honestly.


3. ‘I AM ONE OF THE STRONGEST PEOPLE I KNOW’

Is one of the best things I’ve read this week. If not the best.

Read it.

Good work, Cathy.
Looking forward to finally/eventually meeting you.


4. THE ART OF AVOIDING A-HOLES

I’m avoiding typing out anything from this (pretty great) interview as I fear it may hit some of your profanity filters (those of you that get this to your work address) but how’s this for a strategy for avoiding a-holes?

If you have an a-hole in your life (or if you know someone that does) then read this interview.

It might help.


5. NOT ALL BRANDS NEED ‘A PURPOSE’ 

This is a solid argument from Neil Simpson, associate planning director DDB New York – talking down the trend of ‘brand purpose’ when it gets in the way of the business of SELLING STUFF.

This segment particularly shines:

“The story usually starts from the premise that today’s consumer has somehow ‘evolved’ to consumeIn

brands in a radically different way from their parents. They have become ‘post-commercial,’ attracted to meaningful, symbolic, and purpose-driven products.thisworld brands have gone from functional signifiers of quality, to philosophical/mythical concepts that help consumers self-actualize. A recent HBR piece noted consumers ‘increasingly expect brands to have not just functional benefits but a social purpose.’

There’s often a diagram from Simon Sinek.”

Ha. I buy a lot of what is being said here. However I also think that, for a particular kind of consumer, self-virtue-signalling may also play a part in some of the ‘purposeful’ purchase decisions. To whit, consumer A feels just that tiny little bit better about themselves because they’ve chosen Brand X over Brand Y because they read something about Brand X doing something good for charity at the weekend. There’s a kind of woolly science that bears further exploration/discussion.

Still, good rant Mr Simpson.


BONUSES: 

Not many this week – I haven’t had much chance to catch up on ALL THE INTERNET you see. But still, quality not quantity – right? 

And with that, my flight has just been gated and I need to close my laptop and head northwards. To Stockholm!

See you on the other side x

Five things on Friday #236

Things of note for the week ending Sunday, October 8th, 2017.

***** IMPORTANT NOTE *****

If you SUBSCRIBE to the Five things on Friday newsletter, you are 100%guaranteed to get MORE STUFF than reading it here on whatleydude.com – just sayin.

So y’know… SUBSCRIBE TODAY


1. THE BEST MUSIC VIDEO YOU WILL SEE THIS WEEK

First, the video (click it).

Watched it? Isn’t it GREAT? One of those that you kinda want to stick around until the end to see how it all comes together, right?

Lovely stuff.

Looping is not a new thing, admittedly, but I love love love that the near-forgotten feature known as ‘Facebook Live’ is getting some use – and in a pretty awesome way, let’s be honest.

Seriously, go watch it.

Big.


2. JAMES IS GETTING A NEW PHONE 

So Google had its big old phone announcements this week (along with a whole bunch of other things – that we’ll come onto shortly) and they look just lovely.

On the left, the Pixel 2 and on the right, the Pixel 2 XL. That blue one? That’s the one I’ve gone for. A bit heavier on the bezel side but a smaller build and easier on the pocket.

Two weeks from now I’m sure I’ll be wanging on about how great it is. Oh, and if you buy one direct from Google, you get a free Google Home Mini.

OoooOoooooo… they’re a mini-version of the Google Home (there’s a Max version too but I can’t see many people buying them) think of it as Google’s version of the Echo Dot. It’s small, cute, and it does the job; so that’ll be nice.

The other thing of note that Google announced this week is ‘Pixel Buds’ (stay with me on this), a Google Assistant powered set of wireless headphones.

Wooo… so far so what. BUT. THE AMAZING THING IS. These things, once paired with a Pixel 2, can give you pretty much REAL-TIME voice translation.

WHICH IS MENTAL.

Don’t believe me? Watch this.

MIND-BLOWING.

UTTERLY. MIND. BLOWING.


3. EAGLE VS DRONE

No, not an upcoming sequel to the CRIMINALLY UNDERRATED ‘Eagle vs Shark‘ – no. This is a news story about actual eagles taking out real-world drones.

The Discovery Channel reports:

‘Eagles, those aerial takedown artists, are at it again. This time, they’ve taken out nearly all of the unmanned aerial vehicles dispatched to fly over mining lands in westernAccording to ABC Science, wedge-tailed eagles are batting nearly 1000 in the skies near the country’s mining town of Kambalda. All told, out of 10 drones to take to the air, nine have been sent to the ground by

Australia.theeagles.

Thus far, the site reports, South Africa’s Gold Fields, which has mining concerns in the area, has spent some $100,000 on replacement drones.

The company uses the drones as surveyors. The flying eyes take high-resolution photographs and use them to create contour maps for future mining forays.

Drones in the area have even been attacked by two eagles at once, and efforts to disguise the machines as other eagles have not fared well.’

Amazing.

More here.


4. LONG LIVE THE GROUP CHAT

This is beautifully put together, and incredibly well done.

Read it.

Enjoy it.

Talk about it in your group chats.


5. ROBOTS. BUT ONES YOU CAN EAT. 

This is a robot built entirely out of edible materials. So when the singularity comes, and we’re all at the mercy of our machine overlords, we can just, y’know, eat them.

Nom


BONUSES: 

Not many this week – I haven’t had much chance to catch up on ALL THE INTERNET you see. But still, quality not quantity – right? 


And that, my friends, just about wraps up this week’s ON TIME edition.

AREN’T I WONDERFUL?

Peace out, fam x

Five things on Friday #235

Things of note for the week ending Sunday, October 1st, 2017.

***** IMPORTANT NOTE *****

If you SUBSCRIBE to the Five things on Friday newsletter, you are 100%guaranteed to get MORE STUFF than reading it here on whatleydude.com – just sayin.

So y’know… SUBSCRIBE TODAY

_________

1. SPOTIFY TIME CAPSULE

If you have Spotify account then you have probably seen this already. If you haven’t seen it – go and listen to it at once!

Basically, it’s another algorithmic turn from the music-service-of-choice that serves up a personalised playlist that is GUARANTEED* to take you BACK IN TIME.

Now, there are two reasons why this is in at number one.

Reason 1: It’s a pretty awesome use of the Spotify data/algorithm/magic to make yet another playlist for your enjoyment.

Reason 2: MY TIME CAPSULE IS AMAZING.

LOOK:

AMIRITE?

You’ll find your own Spotify Time Capsule int he Browse section of the Spotify app.

AND YOU CAN FIND MINE RIGHT HERE.

xxx

Sidenote: I realise I am quite excited about this – it might be the sugar kicking in from the huge slab of chocolate I just demolished. Hmm. Should hurry onwards, before the crash hits… 


2. SEVEN TIPS TO HELP YOU BECOME A BETTER SPEAKER

Do you speak? Like, at things?

Are you considering taking up public speaking?

Do you work somewhere where speaking in front of a large group of people while not entirely part of your current JD may indeed one day be something you have to do?

Then, dear reader, you could do a lot worse than go and read this super informative blog post from Rob Mansfield.

It’s a solid list. The first tip (spoiler alert) talks about how introducing yourself is a waste of time. People know who you are (they’ve read the schedule etc) and, if you launch straight into the meat of what it is you’re trying to communicate, you’ll make the audience sit up and pay attention.

I was taught this particular skill by a chap named Scott Gould (unrelated: Scott has just released his first book – congratulations dude! – I’m yet to read it but I will, and you can find it on Amazon (free on Kindle!)) at the Like Minds conference way back when. As with most stuff like this, sometimes it sticks, sometimes it doesn’t. This one stuck for a while but then I forgot about it – that was until I was developing a talk for the One Question conference earlier this year.

When I was rehearsing (see: tip seven), I made a conscious effort to notintroduce myself. To start strong. To go straight into ‘THIS IS WHAT I AM TALKING ABOUT’ vs ‘THIS IS WHO I AM AND WHERE I’M FROM AND OH, THIS IS WHAT I’M TALKING ABOUT’ – I had super lovely feedback and, rather brilliantly, a fellow speaker came right up to me and said ‘I LOVED how you started that!’ – so yeah, I was happy, the listeners were happy, and – from experience – I’m telling you this stuff works.

Go read Rob’s tips.


. BIG BANG THEORY IS TERRIBLE

Big Bang Theory isn’t funny.

I mean, this is a known thing, right?

Well, here’s something I didn’t think I’d write today:

I just watched this 20min video on how it’s a misogynistic piece of trash that contributes to ongoing societal problems with homophobia, racism, and men’s mental health generally.

The video is called ‘The complicity of geek masculinity on the Big Bang Theory‘. Watch it. It’s awful.

Excuse me, I might need to go be sick.

(via)


4. CROCODILES LOOK TINY WHEN THEY’RE EATING A HUMPBACK WHALE

Look closer.

More, here.


5. HEY ADVERTISING/CONTENT EDITOR FOLK, FACEBOOK IS COMING FOR UR JOBZ

Facebook has a new thing out called ‘Dynamic Creative’. Which, in laymans terms means: ‘Give us your creative and we’ll cut it how you want it and see how each of those cuts works with the audiences that you’re targeting so you can see and learn what kind of creative works best and with whom’.

In a (weirdly now deleted) blog post, Facebook said that Dynamic Creative was rolling out for a few select partners with a feature set that looks something like this:

  • Objectives: Conversions, mobile application installs, website traffic
  • Formats: Single image, single video
  • Insights metrics: Basic asset-based insights
  • Breakdowns by asset type: Video, image, title, description, body, link for all non-unique metrics
  • Breakdowns per asset plus demographics: Image, age, gender, title and so on
  • Placements: Desktop and mobile Facebook News Feed, right-hand column, Facebook Audience Network, Instagram feed
  • Creative variations dimensions: Title, image or video, body, description, CTA

Which is all super interesting and ALSO MASSIVELY CONCERNING to people that work in content marketing. Why pay an editor to make 17 cuts of your ad for you when Facebook can just simply ‘do it’ as part of your Power Editor?

Can you say ‘Automated Creative’ ?

Found via Adweek – with more from HuffPo

 ——–
BONUSES: 

Oh hi there, you’ve made this far and are still looking for something to read? OK then, let’s fix that RIGHT NOW. 

 

And.

We.

Are.

Done.

Stay classy.

Whatley out.